Job description

Overview

Modern Sanitations is seeking a skilled Digital Marketing Specialist located in Delhi-NCR to lead and optimize various digital marketing initiatives aimed at increasing lead quality and maximizing return on investment.

Key Responsibilities

Strategize, implement, and continuously refine Google Ads campaigns to achieve the highest ROI.
Manage and improve presence on B2B platforms such as Alibaba.com and IndiaMART, generating quality business inquiries.
Oversee and enhance the company's Meta (Facebook and Instagram) and LinkedIn pages through content planning and engagement strategies.
Develop creative social media calendars and content tailored to the target audience.
Design marketing collateral like brochures, product catalogues, banners, flyers, and digital creatives using Canva software.
Utilize Adobe Photoshop and CorelDRAW skills as supplementary tools for design purposes.
Track, analyze, and report campaign performances on a monthly basis using analytics tools.
Collaborate with sales teams to enhance lead quality and conversion rates.
Maintain and update website content as required to support marketing objectives.
Continuously monitor industry trends and competitor activity to stay ahead in digital marketing.
Employ contemporary AI technologies such as ChatGPT, Gemini, and Canva AI to elevate content creation and overall marketing efficiency.

Qualifications and Skills

At least one year of practical experience in digital marketing roles.
Proven proficiency in Google Ads across multiple formats including Search, Display, and Performance Max campaigns.
Strong command of English both written and verbal is essential.
In-depth familiarity with key B2B marketing platforms like Alibaba.com and IndiaMART.
Experience managing social media business tools like Meta Business Suite and LinkedIn company pages.
Advanced skills in Canva; knowledge of Adobe Photoshop and CorelDRAW is advantageous.
Mandatory experience with AI-powered marketing tools such as ChatGPT, Gemini, and Canva AI.
Solid understanding of SEO, lead generation strategies, and core digital marketing principles.
Effective communication, analytical thinking, and problem-solving abilities.
Self-driven with the capability to work independently and a positive eagerness to continue learning.