Digital Marketing Specialist

About the Role

PulseMediaNL is looking for a creative, analytical, and proactive Digital Marketing Specialist to work remotely. The successful candidate will be responsible for designing, executing, and continually optimizing digital marketing strategies that enhance brand recognition, boost audience engagement, and drive business growth. This role suits an accomplished marketer who enjoys working in a fast-moving and collaborative environment with a strong focus on data-backed marketing methods.

Key Responsibilities

• Plan, develop, and manage digital marketing campaigns across various online platforms.
• Implement strategies to improve brand visibility, increase website visits, and generate leads.
• Monitor the performance of campaigns and adjust marketing efforts based on evaluated data and insights.
• Perform market research to identify current trends, analyze customer behavior, and spot competitive opportunities.
• Assist in creating integrated marketing plans aligned with company objectives.
• Produce, edit, and distribute engaging content for websites, blogs, emails, and social media.
• Oversee the company's social media channels, ensuring a uniform brand message.
• Develop and manage content calendars coordinating digital marketing campaigns.
• Collaborate with designers and content teams to create high-quality promotional materials.
• Monitor engagement levels and interact with the audience appropriately.
• Optimize website content following SEO best practices to enhance search engine rankings.
• Conduct keyword research and apply on-page SEO techniques.
• Track website analytics and suggest improvements.
• Work with web developers to improve website user experience and functionality.
• Design and execute email marketing campaigns with audience segmentation and personalized communication to boost engagement.
• Track key email campaign metrics such as open rates and conversions while maintaining database compliance.
• Analyse marketing metrics regularly, generating reports on campaign performance and ROI.
• Recommend improvements based on data and monitor digital marketing KPIs.
• Collaborate closely with marketing, sales, and creative departments to implement marketing initiatives.
• Stay up-to-date on industry trends, new technologies, and best practices in digital marketing.
• Support additional marketing projects as needed.

Qualifications and Skills

• Preferably a bachelor's degree in Marketing, Business, Communications, or a related field.
• Prior experience in digital marketing, online campaign management, or content marketing.
• Profound knowledge of SEO, SEM, social media marketing, digital advertising, and email marketing.
• Proficiency with marketing analytics and reporting platforms.
• Outstanding verbal and written communication skills.
• Strong organizational, project management, and multitasking capabilities.
• Self-driven with ability to work independently in a remote setting.
• Desired additional experience includes Google Analytics, Google Ads, Meta Ads Manager, CRM tools, marketing automation platforms, CMS such as WordPress, conversion optimization, A/B testing, and basic graphic or video editing skills.

Remuneration and Benefits

• Competitive salary package.
• Work remotely fully with a flexible schedule.
• Access to paid training and continuous professional growth.
• Career advancement opportunities.
• A supportive and cooperative team culture.
• Paid time off and recognized company holidays.
• Performance-driven rewards and incentives.

Performance Indicators

• Increased website traffic and audience interaction.
• Higher lead acquisition and campaign conversion outcomes.
• Return on investment for digital campaigns.
• Growth in social media followers and engagement.
• Improved SEO rankings.
• Enhanced email marketing metrics.
• Timely delivery of marketing projects.
• Contribution towards overall business expansion and brand recognition.