Digital Marketing Specialist

Role overview

This opportunity is for a Digital Marketing Specialist in the United Kingdom, offered through a partner company that handles the recruitment process and subsequent hiring steps. The role sits in a fast-moving, analytics-led environment where you will help increase search visibility, strengthen digital performance, and improve customer engagement across owned and paid channels.

You will work across SEO, content, and performance marketing, using data and modern marketing tools to produce measurable business impact. The position is well suited to someone who enjoys combining creativity with analytical thinking and partnering with different teams to improve brand reach and acquisition outcomes.

What you'll do

• Plan and deliver digital marketing activity across SEO, content marketing, and paid media to improve traffic, engagement, and conversions.
• Improve website search performance through technical SEO work, keyword research, and content enhancements.
• Track campaign results, interpret performance data, and prepare reports with clear recommendations tied to core marketing KPIs.
• Work closely with content, product, and development teams to embed SEO best practices across digital properties.
• Set up and maintain tracking, tagging, and reporting systems using tools such as Google Tag Manager and GA4.
• Help manage and optimise content in enterprise CMS environments so it stays consistent and performance-focused.
• Carry out competitor benchmarking and market research to uncover new growth opportunities and emerging trends.

Requirements

• A bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Information Systems, or a similar discipline, or equivalent practical experience.
• At least 5 years of practical experience in digital marketing, ideally within a large agency or enterprise setting.
• Strong capability across SEO, content marketing, and paid media execution.
• Working knowledge of analytics and SEO platforms such as GA4, Google Search Console, SEMrush, Ahrefs, or Moz.
• Good understanding of web fundamentals, including HTML, CSS, and technical SEO.
• Experience with measurement and reporting tools like Google Tag Manager and Looker Studio, plus familiarity with Power BI.
• Hands-on experience updating content in enterprise CMS platforms such as WordPress, Umbraco, Kentico, Joomla, or similar systems.
• Strong analytical skills with the ability to turn data into practical marketing actions.
• Excellent written and verbal communication, strong collaboration skills, close attention to detail, and a results-oriented mindset.

Benefits

• Chance to contribute to meaningful, high-impact digital marketing work.
• Exposure to enterprise-level marketing tools, platforms, and analytics environments.
• Collaborative, fast-paced workplace.
• Opportunities for ongoing learning and professional development in digital marketing.
• Involvement in cross-functional work spanning SEO, content, and performance marketing.
• Flexible, dynamic culture with a strong focus on innovation and results.

Additional information

This listing is presented on behalf of a partner employer. Applications and next steps are managed by that hiring company. Applications are reviewed through an AI-assisted matching process designed to rank candidates against the role’s core requirements. The shortlist is then passed to the employer for interviews, assessments, and final hiring decisions.

Privacy notice

By applying, you agree that your personal data may be processed to evaluate your candidacy and shared with the hiring employer where relevant, in line with applicable data protection laws including GDPR. You may exercise your data rights, including access, rectification, erasure, and objection, at any time.

The hiring process may also use AI tools to assist with tasks such as application review, resume analysis, response evaluation, and identifying possible inconsistencies or verification signals in submitted materials. These tools support the recruitment team and do not replace human judgment; final decisions remain with people.