Digital Marketing Specialist

About the Role

You will be responsible for driving high-quality lead generation efforts for AI-LeadBox and its clients by creating and managing Meta Ads campaigns designed to maximize return on investment (ROI) while minimizing cost per acquisition (CPA).

Key Responsibilities

• Plan, launch, monitor, and optimize advertising campaigns on Facebook and Instagram for multiple clients and the company.
• Design and implement lead generation strategies using effective forms and landing pages.
• Develop engaging ad texts and create simple graphics or videos using design tools such as Canva.
• Regularly review ad performance metrics including ROI, click-through rates (CTR), and CPA; generate weekly performance reports.
• Conduct A/B testing on different target audiences, ad creatives, and headlines to improve campaign outcomes.
• Manage AI-LeadBox's social media presence by posting content according to the planned schedule.

Required Skills and Qualifications

• Proven experience managing live advertising projects and budgeting in Meta Ads Manager.
• Strong technical skills involving Facebook Pixel installation, creating Custom Audiences, and executing retargeting campaigns.
• Creative mindset to craft marketing messages that successfully engage and attract customers.
• Analytical abilities to interpret data and identify areas for campaign enhancements.

Benefits and Perks

• Regular monthly salary disbursed punctually between 1st and 5th of each month.
• Work schedule includes a five-day week with weekends off (Saturday and Sunday).
• Monthly lifestyle benefits including two complimentary movie tickets and one family food voucher.
• Opportunities for professional growth by learning advanced AI and automation marketing techniques.
• Comprehensive life insurance coverage provided by the employer.