Digital Marketing Specialist

About the Role

This is a hands-on, execution-focused opportunity to own and scale end-to-end digital marketing programs in a B2B environment. You will be responsible for driving demand generation, strengthening brand visibility, and improving pipeline contribution through high-performing digital campaigns. The position spans paid media, SEO, content marketing, marketing automation, and analytics, requiring both strategic thinking and strong operational execution. You will work closely with cross-functional teams to align campaigns with revenue goals while optimizing performance across channels. The environment is fast-paced, lean, and highly ownership-driven, with significant autonomy over tools, budget allocation, and experimentation. Success is measured by lead quality, conversion performance, and measurable impact on revenue pipeline rather than vanity metrics. This is a strong fit for a marketer who thrives at the intersection of data, creativity, and performance optimization.

Accountabilities

• Own and execute multi-channel digital marketing strategies focused on demand generation, pipeline contribution, and brand growth, working across paid media, SEO, content, email, and marketing automation.
• Plan, launch, and optimize paid campaigns (primarily LinkedIn Ads and Google Ads), including targeting, budgeting, A/B testing, and ROI tracking.
• Manage SEO and content marketing initiatives, including blog strategy, keyword optimization, technical SEO, and content repurposing across channels.
• Own marketing automation and email programs using tools such as Salesforce Account Engagement (Pardot), including segmentation, lead scoring, and nurture flows.
• Drive social media strategy with a focus on LinkedIn, including organic content, sponsored posts, and executive social support.
• Support webinars and digital events, including promotion, execution, and post-event lead follow-up and attribution tracking.
• Maintain and optimize website content in collaboration with web developers to improve performance and user experience.
• Build reporting dashboards and analyze performance across channels (MQLs, SQLs, CPL, pipeline influence, ROI), using insights to optimize campaigns.
• Manage contractors and vendors for design, content, and paid media execution, ensuring quality delivery and performance alignment.

Requirements

• You bring hands-on digital marketing experience with proven ownership of demand generation outcomes in a B2B environment, along with strong analytical and execution capabilities.
• 3+ years of experience in B2B digital marketing with direct responsibility for campaign performance and lead generation.
• Strong experience running and optimizing LinkedIn Ads and Google Ads campaigns, including budget management and ROI reporting.
• Experience with marketing automation platforms (Pardot, HubSpot, Marketo, or similar).
• Working knowledge of SEO including keyword research, on-page optimization, and performance tracking.
• Proficiency with Google Analytics (GA4) and comfort interpreting and reporting on marketing data.
• Strong writing skills for ad copy, emails, landing pages, and social content.
• Ability to manage multiple campaigns simultaneously in a fast-paced, lean environment.
• Strong cross-functional collaboration skills and ability to operate with high ownership and accountability.

Preferred Qualifications

Experience in cybersecurity or B2B technology marketing, familiarity with IAM concepts (IGA, PAM, CIAM, zero trust), experience with Salesforce CRM, webinar platforms, and AI tools for marketing workflows.

Benefits

• Competitive base salary (aligned with experience).
• Performance-based bonus potential.
• Remote-first work environment within the United States.
• Medical, dental, and vision insurance coverage.
• Paid time off, holidays, and flexible scheduling.
• 401(k) retirement plan (where applicable).
• Opportunity to own and scale a high-impact marketing function end-to-end.
• Access to modern marketing tools, automation platforms, and AI-enabled workflows.
• Collaborative, high-autonomy environment with direct exposure to leadership.

How Jobgether Works

Jobgether uses an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

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