Digital Marketing Officer

Overview

Bath College is seeking a dedicated Digital Marketing Officer to join its Marketing Team on a permanent full-time basis at its dual campus in Somerset, England. This role involves supporting the college's marketing functions, creating high-quality marketing campaigns and materials, managing media and PR activities, and ensuring exceptional service to all users. The position reports to Matt Basham and offers a salary between £28,682 and £32,187 annually for a 37-hour workweek throughout the year.

Responsibilities

• Assist with coordinating and planning the college’s marketing strategies, introducing innovative ideas to help achieve recruitment targets.
• Develop and implement a variety of engaging marketing campaigns and materials relevant to the college’s mission.
• Create short-form video content for social media platforms to boost engagement.
• Maintain and organize a comprehensive content library.
• Continuously update the college’s website and other digital channels with appealing and professional content suitable for diverse audiences.
• Monitor and manage social networking sites for the college.
• Collaborate with Schools and Events Officers and internal departments to plan and deliver effective college events and marketing initiatives.

Qualifications and Experience

• At least one year of digital marketing experience, either in an agency or client setting; experience in further education (FE) sector is highly valued.
• Degree or Level 4 qualification, or equivalent, in Marketing, Public Relations, Event Management, or related fields.
• Minimum GCSE Grade C or above in English and Maths.
• Strong IT capabilities with familiarity with relevant marketing and digital systems.
• Up-to-date understanding of current marketing best practices.

Benefits

• 30 days of paid holiday excluding college closure days and public holidays, pro rata for part-time roles.
• One Selfie Day annually.
• Access to a contributory Local Government pension scheme.
• Opportunities for Continuing Professional Development.
• Laptop Salary Sacrifice Scheme and Cycle to Work Scheme.
• Private healthcare and Employee Assistance Programme offering free, confidential counselling sessions (up to six meetings after initial assessment).
• Eye sight testing according to Health and Safety regulations.
• Family-friendly policies surpassing statutory requirements, including flexible working options.
• Discounted treatments at the Bath Campus Academy, subsidised campus cafes, and free parking at the Somer Valley Campus, Radstock.
• £500 referral incentive for recommending new employees.

Additional Information

The application deadline is 2 August 2026. Interview date to be confirmed. Interested candidates should submit applications detailing their qualifications, skills, and relevant experience in relation to this role. Bath College is committed to inclusive education and meeting the needs of learners at various ability levels and educational programs ranging from entry to Level 5.