Digital Marketing Manager

About the Role

The Stupa - Sport & Wellness, based in Ghaziabad, is seeking an experienced Digital Marketing Manager to spearhead its digital growth and brand communications. This role entails managing the brand's digital footprint across multiple platforms and driving revenue through innovative campaigns.

Key Responsibilities

• Devise and implement extensive digital marketing strategies spanning social media channels, Google platforms, the company website, and others.
• Enhance and expand The Stupa's visibility on Instagram, Facebook, YouTube, Google Business Profile, and relevant digital outlets.
• Organize monthly content schedules, promotional campaigns, reels, creative materials, and other marketing activities.
• Lead initiatives to generate leads, increase inquiries, boost memberships and bookings, promote events, and raise brand awareness through digital campaigns.
• Oversee paid advertising campaigns such as Meta Ads and Google Ads, managing budgets and optimizing for best performance.
• Collaborate with photographers, videographers, graphic designers, influencers, marketing agencies, and internal departments to create compelling content.
• Design and execute influencer and brand partnership campaigns to enhance engagement and reach.
• Monitor website health including SEO metrics, search engine rankings, user analytics, and customer journey tracking.
• Evaluate campaign outcomes and produce detailed reports with actionable insights.
• Stay informed about the evolving digital marketing landscape including trends, platform algorithms, AI tools, and emerging opportunities.

Candidate Profile

• 5 to 10 years of professional experience in digital marketing, performance marketing, or brand marketing roles.
• Deep knowledge of social media marketing techniques, paid advertisement platforms, SEO strategies, content marketing, and lead generation.
• Strong communication skills, creative aptitude, analytical mindset, and demonstrated capability in managing marketing campaigns.
• Experience within sectors such as hospitality, wellness, fitness, sports, lifestyle, luxury, or premium brands is advantageous.
• Ability to independently design and implement digital campaigns with quantifiable results.

Additional Details

• Employment Type: Full-Time
• Location: Ghaziabad
• Compensation: INR 25,000 to 30,000 per month
• Educational Requirement: Any graduate