Digital Marketing Manager

Role Overview

We are seeking a dynamic Digital Marketing Manager to lead and innovate our marketing strategies. This role involves full ownership of the customer acquisition and retention journey, focusing on leveraging data-driven tactics and identifying growth opportunities across digital channels.

Key Responsibilities

• Oversee and expand core digital marketing channels such as Paid Social, Search, Email/SMS, Organic, and Retargeting to increase customer acquisition and retention.
• Implement a rigorous experimentation process with multiple concurrent tests including A/B testing of ad creatives and landing page optimization to continually improve results.
• Manage advanced attribution practices to address and resolve issues like cookie consent gaps and GTM container errors ensuring accurate tracking of acquisition costs.
• Proactively identify emerging marketing trends and new areas for growth before they become mainstream.
• Serve as the internal advocate for growth by suggesting new initiatives, reprioritizing budgets, and shifting strategies grounded in performance data.
• Create and maintain a rolling 90-day growth roadmap prioritizing initiatives with the highest impact potential.
• Support comprehensive lifecycle marketing journeys through tools like Klaviyo, synchronizing customer segments across multiple platforms including Zenoti, email, SMS, paid social, and direct mail.
• Lead post-architecture lifecycle marketing efforts by fostering a test-and-learn culture to refine workflows, messaging, and triggers that enhance customer retention.
• Head the final stage of the new website launch ensuring coordination between internal teams and external agencies for a timely and budget-compliant rollout, while optimizing to increase conversion rates from day one.
• Ensure website content is optimized for AI engines and adheres to SEO best practices.
• Compare new website metrics against legacy benchmarks to establish performance baselines and devise ongoing conversion rate optimization and technical improvements.
• Develop and execute a keyword-driven content strategy targeting high-intent non-branded search terms to boost search rankings.
• Lead the mid-year e-commerce growth by managing Shopify transition, improving digital product sales performance, implementing cross-sell strategies, and optimizing the product catalog for user experience.
• Coordinate Amazon Marketplace activities in partnership with the Product Manager, ensuring catalog health and advertising profitability.
• Manage budget allocations to ensure campaign performance targets are met and funds are optimized.
• Create real-time performance dashboards for continuous monitoring and timely business insights.
• Share digital testing insights broadly to inform and influence company-wide marketing strategies.
• Provide direct supervision, mentorship, and professional development to the Email & Marketing Operations team member.
• Serve as the main liaison for external marketing agencies, ensuring alignment with key performance indicators and effective teamwork integration.

Qualifications

• Minimum of 7 years professional experience in digital marketing, performance marketing, or growth-focused roles.
• A proactive and assertive mindset with a strong inclination towards ongoing optimization and process enhancement.
• Advanced analytical skills with proficiency in GA4, Looker, and Excel to analyze data, detect patterns, and extract actionable insights.
• Ability to communicate complex information clearly and persuasively to diverse stakeholders.
• Strong presentation skills to effectively convey trends, insights, and strategic recommendations.
• Confident in addressing underperforming strategies and proposing corrective measures with clear next steps.
• Technical expertise in advertising platforms like Meta and Google Ads, analytics systems including GA4 and Looker, native ad managers, project management tools such as Asana and Monday.com, and CRM tools like HubSpot and Klaviyo.