Digital Marketing Manager

Role Overview

We are seeking a skilled Digital Marketing Manager to create and implement comprehensive digital marketing strategies utilizing various channels such as SEO, SEM, social media, email campaigns, and display ads.

Key Responsibilities

• Plan and execute multi-channel digital marketing initiatives to enhance brand visibility and engagement.
• Manage paid advertising campaigns including PPC on platforms like Google Ads, with continuous optimization to improve ROI and conversion rates.
• Optimize website search engine rankings to increase organic traffic and lead generation.
• Lead conversion rate optimization activities to improve user engagement and sales outcomes.
• Utilize analytics tools, notably Google Analytics, to monitor website performance metrics, user behavior, and campaign effectiveness; generate detailed performance reports.
• Supervise the development and scheduling of content across social media channels, including Instagram, Meta platforms, and X (formerly Twitter), ensuring consistent brand messaging.

Remuneration and Location

This position is based in the Delhi-NCR region, offering a monthly salary range of INR 12,000 to 18,000.