Digital Marketing Lead

About the company

Get Picked Up is a rapidly expanding transport provider in Australia, helping people who use government-backed support programs such as NDIS, Aged Care, and Victoria’s MPTP scheme access dependable professional transport. The business has already completed tens of thousands of highly rated trips and backs its service with a punctuality guarantee.

Most of the company’s growth so far has come through referrals, word of mouth, and strong service delivery. The next step is to build a stronger digital presence so more of the people who could benefit from the service can discover it online.

About the opportunity

This is the first serious investment the business is making in digital marketing, and the selected person will be expected to shape the function from the ground up. Rather than stepping into an established team, you will create the strategy, systems, and channels that help the business become easier to find and more effective at reaching its audiences.

The role offers the chance to make a visible impact on a business with clear momentum, and the work done in the first year will influence the company’s direction for years ahead.

Role overview

You will work as a senior individual contributor, leading digital marketing across SEO, content, social media, email, and customer lifecycle activity. The role involves close collaboration with the tech team and direct reporting to leadership.

A major part of the job will be turning informal, ad hoc marketing activity into a structured and measurable function. Success will be judged by business outcomes, not just marketing activity or vanity metrics.

The business serves NDIS participants, aged care clients, support coordinators, and care managers, so communication needs to be tailored to these groups. Experience with these audiences is helpful, though the ability to quickly understand them is also valued.

What you will be expected to do

• Lead the digital marketing function across organic search, content, social, email, and lifecycle campaigns.
• Create the processes, systems, and priorities needed to build an effective marketing engine from the ground up.
• Improve how the business is discovered online and help convert that visibility into commercial results.
• Work with internal teams, especially technology, to support marketing execution and growth.
• Use data and reporting to evaluate performance and guide decision-making.
• Communicate in a way that reflects the needs of the company’s target audiences.

What the business is looking for

The company wants someone who has already improved or rebuilt a marketing channel, campaign, or online presence and can clearly explain both the work completed and the results achieved. The ideal person is comfortable working independently, with limited existing infrastructure or support.

You should be practical, proactive, and able to decide what matters most without needing a detailed playbook. Strong writing ability, a commercial outlook, and genuine curiosity about the data behind marketing performance are all important.

Why this role stands out

This is an opportunity to become the person who defines the digital marketing function from the beginning. The work has real purpose because better marketing will help connect more people with transport they can rely on.

The company also has strong proof of service quality, including a 4.74-star rating across tens of thousands of trips and an on-time guarantee it actively stands behind.

Application instructions

Applicants should send a CV along with a brief cover note of no more than half a page. The note should describe something they built or significantly improved digitally, what actions they took, and what the result was.