Digital Marketing Executive

Role Overview

Careervest Consulting, a firm specializing in IT consulting, is seeking a Digital Marketing Executive based in Mehsana, India. The ideal candidate will handle content development, graphic design, social media management, paid campaigns, and analytics with the support of AI tools to drive business growth.

Key Responsibilities

• Develop and edit content for diverse platforms including social media, websites, blogs, advertisements, and email marketing campaigns.
• Create marketing visuals such as graphics, social media posts, banners, using design software like Canva or Photoshop.
• Leverage AI technologies (e.g., ChatGPT, Claude, Midjourney) to enhance content creation and generate ideas and visuals efficiently through strong prompting techniques.
• Oversee and expand the company’s social media presence across platforms such as Instagram, Facebook, and LinkedIn.
• Execute and optimize paid advertising campaigns on Meta Ads and Google Ads, monitoring and improving their effectiveness.
• Analyze campaign and social media data with analytic tools to refine marketing strategies.
• Keep abreast of latest industry trends, digital marketing tools, and best practices.

Candidate Requirements

• Demonstrated proficiency in crafting compelling written content in English; knowledge of Gujarati or Hindi is beneficial.
• Practical experience with graphic design software, including Canva, Adobe Photoshop, or Illustrator.
• Good understanding of AI applications in marketing with capability to develop effective prompts.
• Experience with social media management and paid advertising strategies.
• Basic familiarity with SEO principles and analytics tools such as Google Analytics and Meta Insights.
• Creative thinking, keen attention to detail, and ability to meet project deadlines.

Eligibility

Applicants should possess at least a graduate-level qualification.

Compensation

The salary package ranges from ₹175,000 to ₹375,000 annually.