Digital Marketing & Content Strategist

Overview

Zeel Juli Venture Private Limited (Zilli Studiio) seeks a resourceful and analytical Digital Marketing & Content Strategist to drive the company's digital expansion efforts and client brand growth. This role demands expertise in social media marketing, paid advertising campaigns, content planning, and lead acquisition strategies.

Key Duties

• Design and oversee content strategies across Zilli Studiio’s social accounts such as Instagram, Facebook, LinkedIn, and YouTube.
• Create and implement digital marketing initiatives aimed at boosting brand visibility, engagement, and overall business development.
• Conduct research on popular content types, audience preferences, competitor activities, and industry trends to produce compelling content ideas.
• Develop monthly content calendars, marketing campaign strategies, and creative briefs for the content team.
• Determine the best content approaches for the company and client projects using market analysis and user behavior insights.
• Collaborate with videographers, editors, designers, and other creative specialists to ensure content is effectively produced.
• Execute and manage Meta Ads campaigns on Facebook and Instagram targeting lead generation and brand expansion.
• Oversee YouTube Ads campaigns, optimizing for enhanced reach and conversion rates.
• Achieve high-quality lead generation via both paid ads and organic marketing efforts.
• Review campaign metrics including audience data, conversion statistics, and key marketing performance indicators.
• Compile detailed weekly and monthly reports outlining campaign performance and recommendations for enhancement.
• Drive social media growth by increasing engagement, follower count, and fostering community interactions.
• Formulate marketing strategies tailored for clients accounting for their sectors, objectives, and target clientele.
• Support the founder’s personal branding activities through digital growth and content planning.
• Adapt and refine content based on analytical insights, emerging trends, and audience feedback.
• Stay abreast of current digital marketing trends, including innovations in AI tools, advertising platforms, and content development methods.
• Manage marketing expenditures efficiently to ensure maximum return on investment from all campaigns.

Additional Details

Compensation will range from 15,000 to 30,000 INR monthly. This position is based in Ahmedabad, Gujarat, India, requiring onsite presence.