Digital Marketing & Content Specialist

About Plugable

Plugable focuses on creating hardware that helps people get more from their laptops, including docking stations, hubs, cables, local AI devices, portable monitors, and charging products. The company is recognized as the leading docking station brand in North America and is backed by strong technical credibility, with praise from respected tech outlets.

The business has built trust by delivering reliable hardware and deep product expertise, especially for IT teams that need docking solutions that perform across different devices, operating systems, and mixed environments. The next step is strengthening the marketing organization to support that growth.

Role overview

This position is for someone who can help expand the company’s audience and sharpen its marketing channels. The ideal person may bring strengths in content strategy, social growth, or email audience development, and will be expected to broaden their impact across related areas over time.

You will partner closely with the VP of Marketing and collaborate with teams in Creative, Product, and Sales. The role offers significant ownership over important channels and the opportunity to influence how the brand shows up across digital touchpoints.

Social media and community

• Oversee and expand the brand’s presence on LinkedIn, YouTube, Reddit, and similar platforms.
• Create content tailored to each platform rather than recycling the same asset everywhere.
• Engage authentically with the communities where customers already spend time, focusing on meaningful interaction instead of vanity reach.

Email and audience growth

• Run the email marketing program from end to end, including campaigns, automated sequences, audience health, and segmentation.
• Develop and support a growing audience of prosumers, IT administrators, and business buyers through targeted communication.
• Increase subscribers using cross-channel acquisition tactics and website-based growth tools.
• Work with Sales Operations on B2B outreach sequences.

Content and video

• Collaborate with Product teams to turn technical specifications into content that is useful and engaging for real people.
• Apply a creator mindset to hooks, content formats, thumbnails, and captions so the material earns attention and subscribers.
• Manage distribution of video content across YouTube, Shorts, and other social channels, then review performance and share insights with the team.

Owned media and campaigns

• Support the Shopify storefront by updating landing pages and promotional elements tied to campaigns and launches.
• Lead launch activation across multiple channels, bringing email, social, video, and community together.
• Repurpose core content into a broader set of assets such as short clips, email features, social posts, and community discussions.

What the company is looking for

• Previous ownership of digital marketing channels, rather than only supporting work on them.
• A strategic approach to content, with the ability to think in terms of audiences, formats, and narratives.
• Comfort with email marketing, including list growth, segmentation, and planning the right message for the right audience at the right time.
• Understanding of social media as more than posting, including platform behavior, native content, and follower growth.
• Ability to use data and AI-assisted workflows to work faster, improve decisions, and keep iterating.
• Strong interest in technology, including new device launches, industry news, and trends that affect how people work.

Why this role stands out

• You will work directly with the VP of Marketing, with quick feedback and clear visibility into business impact.
• The company already has a strong base to build on, including a YouTube channel nearing 200K subscribers, an established email program, and a growing LinkedIn presence.
• The team moves quickly, uses AI-driven workflows, values strong ideas from any source, and invests in employee growth.

What is offered

• 18 days of PTO in the first year, with more added each year.
• A comprehensive benefits package that includes extended health coverage, dental coverage, company-paid short-term disability, long-term disability, and life insurance.
• Profit-sharing and a retirement savings plan with up to a 4% company match.
• An annual $500 wellness stipend, $500 credit toward Plugable products, and a $1,500 yearly professional development budget.

Location and compensation

This is a remote full-time role. Hiring is available in Washington, Oregon, California, Texas, Pennsylvania, and Florida, as well as for Canadians living in British Columbia or Ontario.

Pay will depend on skills, experience, education, and location. The total package may also include benefits, bonuses, and other discretionary compensation.

Application note

Applicants are encouraged to apply even if they do not meet every listed qualification, as curiosity, drive, and a willingness to learn are valued.