Digital Fashion Designer

Role overview

Avakin Life is seeking a designer who enjoys fashion, follows emerging technology closely, and wants to help reimagine how virtual clothing is built. This position is not a conventional fashion design job: it blends creative thinking, business awareness, and AI-supported production methods to create digital fashion for a large player base.

In this role, you will work with artists, developers, and other designers to evolve the content creation process and contribute to the future of AI-assisted fashion production. The ideal person is someone who likes testing ideas, spotting trends, and turning concepts into compelling in-game fashion.

What the role involves

As a Digital Fashion & AI Designer, you will create commercially strong virtual fashion for Avakin Life while helping improve the studio's creative pipeline. You will use a mix of traditional design ability, AI tools, and 3D production workflows to develop clothing collections that engage players and support the in-game marketplace.

You will also support the broader team in adopting new technologies, refining workflows, and continually improving the quality of fashion content.

Key responsibilities

• Develop original digital fashion ideas based on current trends, player behaviour, and commercial potential.
• Turn creative ideas into designs that fit naturally within the Avakin world.
• Create fashion collections that boost player engagement and contribute to in-game revenue.
• Balance artistic ambition with real production constraints.
• Use AI tools to explore concepts, visualise ideas quickly, produce multiple design options, speed up workflow, and improve quality and efficiency.
• Help create prompt libraries, refine AI-assisted processes, and identify new ways AI can support digital fashion work.
• Build polished 2D concepts, textures, and 3D assets.
• Work with Blender, Maya, CLO/Marvelous Designer, Substance Painter, and Adobe Creative Suite tools as needed.
• Make sure assets meet artistic, technical, and performance requirements for mobile platforms.
• Partner with Character Art and Technical Art teams to ensure designs convert successfully into game-ready content.
• Coordinate with artists, developers, producers, and marketing teams to launch new fashion collections.
• Contribute to creative briefs and campaign planning.
• Share ideas clearly, solve creative problems collaboratively, and support the ongoing development of the content pipeline.
• Help improve creative workflows, assess new AI tools, identify automation opportunities, exchange knowledge with the team, and raise the overall quality and efficiency of digital fashion production.

What success looks like

In the first six months, success means having delivered several fashion collections into Avakin Life, built AI-enabled workflows that improve efficiency, become a reliable contributor to the Content Development team, helped evolve the digital fashion pipeline, contributed ideas that improve player engagement and commercial results, and shared knowledge that helps others adopt new creative tools and methods.

How you will thrive

You will do well in this role if you genuinely enjoy fashion and digital creativity, stay interested in new technologies, like experimenting with fresh ideas, combine artistic thinking with commercial judgement, take responsibility for your work, collaborate generously, and keep looking for better ways to work.

Requirements

• Substantial experience creating digital fashion, costume, or character clothing.
• Strong knowledge of fashion trends, garment construction, colour, and composition.
• Hands-on experience with 3D creation tools such as Blender, Maya, ZBrush, CLO, or Marvelous Designer.
• Experience producing textures and materials with tools like Substance Painter and Adobe Photoshop.
• Comfort using modern AI creative tools within the design process.
• Strong visual communication ability and close attention to detail.
• A collaborative approach and an eagerness to keep learning.

Preferred experience

• Background in creating content for games or virtual worlds.
• Experience designing clothing for avatars or digital characters.
• Understanding of player behaviour, virtual economies, or live-service games.
• Experience supporting marketing campaigns or digital fashion launches.
• Experience building AI workflows, prompt libraries, or creative automation.
• Interest in digital fashion, virtual identity, or self-expression in online spaces.

Benefits and working culture

At Lockwood, you will contribute to one of the world's leading social virtual experiences while helping shape the future of digital fashion. The company encourages experimentation, curiosity, and a willingness to challenge established approaches.

You will have room to explore emerging technologies, influence how content is created, and help define digital fashion for millions of players worldwide.

Ways of working

• Put players first.
• Take ownership.
• Work collaboratively and openly.
• Stay curious.
• Keep improving continuously.
• Balance creativity with commercial thinking.
• Use AI responsibly to improve creativity, quality, and productivity.