Digital Content Producer (Marketing)

About The Miki Farmer Studios

The Miki Farmer Studios Pty Ltd is a Western Australian digital marketing and creative production agency that specializes in organic content creation and paid media marketing. We serve a wide array of clients, including individual entrepreneurs, diverse industry companies, and non-profit organizations. Our offerings encompass organic content creation and social media marketing for sustainable audience growth, paid media campaigns via platforms such as Facebook, Instagram and Google, creative production for social media, podcasts and videos, as well as running Daily WA, a top Western Australian digital news distribution channel with millions of monthly viewers across Facebook, Instagram and our website. Our team is dedicated to delivering impactful content that resonates with audiences and yields measurable results for our clients.

Role Overview

We are looking for a skilled Digital Content Producer (Marketing) who is comfortable on camera and has a demonstrated history of generating viral, high-impact social media content. The position involves creating, managing and optimizing marketing content across multiple digital channels, coordinating content workflows, analyzing audience engagement analytics, and enhancing content strategies to support client campaigns and brand advancement. Occasional production of User-Generated Content (UGC) is expected for selected clients.

Key Responsibilities

• Develop and produce diverse digital marketing materials including videos, images, graphics, written articles, captions, and other branded assets.
• Plan, schedule, and publish content across various social media platforms, websites and digital outlets.
• Create captivating social media content customized to different audiences, industry sectors, and brand tones.
• Edit and optimize video content such as short-form videos, reels and promotional clips with an emphasis on virality drivers.
• Analyze social media insights, website analytics, and performance metrics to assess audience engagement and campaign effectiveness.
• Generate detailed reports on content outcomes and suggest improvements for future strategies.
• Advise on enhancing digital content, website copy, and keyword usage to improve search engine rankings and user engagement.
• Keep abreast of current social media trends, platform changes and emerging formats to innovate content approaches.
• Work collaboratively with clients, designers, photographers, videographers, and marketing teams to deliver effective digital content.
• Ensure content consistently aligns with client branding, campaign goals, and platform requirements.
• Produce User-Generated Content (UGC) as needed for particular clients.
• Support The Miki Farmer Studios’ internal digital platforms, promotional activities, and branding initiatives.

Required Skills and Experience

• At least 2 years of professional experience in digital content creation, social media, marketing, or a related field.
• Fluency in both Punjabi and English (spoken and written).
• Proven ability to create high-impact, viral content with evidence such as a portfolio or work samples.
• Experience managing high-volume content distribution at scale.
• Strong insight into factors that drive social media engagement and viral reach.
• Competence in business management, capable of operating independently across multiple client projects.
• Comprehensive understanding of key social platforms including Facebook, Instagram, TikTok, LinkedIn and website content management.
• Proficient in Canva and other digital content creation software.
• Skilled in video editing and multimedia production.
• Deep knowledge of content marketing principles, audience engagement strategies, and digital trends.
• Creative and original thinker able to generate engaging content ideas.
• Self-assured on camera presence and ability to produce video segments as necessary.

Qualifications

• Relevant post-secondary qualifications in Marketing, Communications, Digital Media, Business, or related disciplines.
• Diploma, Advanced Diploma or equivalent credentials preferred.
• Substantial relevant experience in digital content and social media marketing considered highly advantageous.