Digital Content Creator

About the Company

CarAdvisers is an expanding automotive marketplace and media brand in Pakistan. The platform helps people buy, sell, inspect, and learn about vehicles through reliable automotive content, services, and technology.

Role Overview

We are seeking a seasoned Digital Content Creator who can independently handle the full content process, including planning, presenting, filming, editing, publishing, and improving content across several digital channels while serving as a visible face for the CarAdvisers brand. This position suits someone who can own a project from concept through analysis and ongoing optimization.

Content You Will Produce

• Social media videos and campaign content
• Automotive news and market updates
• Vehicle launch and first-drive coverage
• Car reviews and comparison pieces
• Content focused on EVs and mobility
• Short-form videos for Reels, TikTok, Shorts, Instagram, Facebook, LinkedIn, and X
• Long-form YouTube videos
• Interviews and discussion-led formats
• Event reporting and on-site coverage
• Promotional and sponsored brand content
• Educational content for car buyers and enthusiasts

Core Responsibilities

You will be expected to research topics, shape ideas into scripts, record footage, present on camera, edit final outputs, publish content, and track performance. The role also includes producing both short and long video formats, creating visually engaging stories, and keeping pace with automotive developments, platform trends, and audience preferences.

On-camera duties include hosting videos, reviews, updates, and feature segments; interviewing industry guests and stakeholders; representing the brand at launches, exhibitions, events, and media activations; and contributing to podcasts, discussions, and special projects.

In production, you will manage the workflow end to end, capture and edit content for multiple platforms, produce vertical and horizontal videos, apply advanced editing methods, and use AI-based tools to improve speed and output quality.

For growth and distribution, you will need to understand social algorithms, content packaging, SEO, analytics, audience behavior, and platform optimization, while working closely with editorial, social media, marketing, and production teams.

Required Experience and Skills

Candidates should have 2 to 5+ years of experience in content creation, media production, presenting, reporting, journalism, social media, digital publishing, or a related area. Experience publishing on YouTube, Facebook, Instagram, TikTok, LinkedIn, X, or similar platforms is important. A strong grasp of audience engagement, packaging, growth tactics, and optimization is expected, along with confident on-camera delivery, clear communication, storytelling, interviewing, writing, and presentation abilities.

Fluency in spoken Urdu is required. Good spoken and written English is preferred. The role also demands the ability to work independently, handle several projects at once, and travel for field assignments, launches, and event coverage when needed.

Technical experience should include video production workflows, editing tools such as Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, CapCut, or similar software, plus working knowledge of motion graphics tools like Adobe After Effects or equivalent. Familiarity with camera handling, lighting, audio recording, field production, AI tools for writing and research, and SEO/social analytics platforms is also important.

Preferred Qualifications

Background in automotive media, journalism, or automotive-focused content creation is preferred. Experience hosting interviews, podcasts, live sessions, or discussion programs is an advantage. Knowledge of Pakistan's automotive industry, a personal audience, a strong brand presence, or a proven content portfolio will be considered a plus. Degrees in Media Studies, Journalism, Mass Communication, Digital Media, Marketing, Film & Television, or similar fields are welcomed.

Work Arrangement and Flexibility

The company is open to both full-time and part-time hiring depending on the candidate's profile and availability. Islamabad/Rawalpindi-based applicants are preferred for full-time roles. Applicants from Lahore, Karachi, and Peshawar may initially be offered project-based, need-based, or part-time work, with the possibility of moving into full-time roles for top performers. Some weekend availability may be necessary based on content schedules and event coverage.

Application Materials Required

Applicants must provide an updated CV, portfolio, published work samples, social media profile links, YouTube or other content links, on-camera samples, and any proof of campaign performance, audience growth, or other measurable outcomes. Applications that do not include portfolio links, published samples, or on-camera examples may not be reviewed. Practical ability, work quality, and proven results are valued more highly than credentials alone.

Why This Role Could Be a Strong Fit

This opportunity offers access to launches, media events, and industry professionals, along with the chance to create content seen by a large automotive audience. It also provides potential for long-term growth, exposure to innovative media work, and performance-based advancement for standout contributors.

Additional Information

Experience requirement: 2 to 5+ years. Strong candidates with impressive portfolios may also be considered even if their background differs. Spoken Urdu is mandatory. Good English is preferred. The role may involve travel and occasional weekend work.

Location options mentioned for the role include Islamabad, Lahore, Karachi, and Peshawar. Islamabad/Rawalpindi candidates are especially preferred for full-time work.

The posting also indicates that only shortlisted candidates will be contacted.

How to apply: send the requested materials to hr@caradvisers.com.