Digital Business Lead

Company Overview

Publicis West Africa is a culturally diverse communications agency headquartered in Accra, Ghana. It operates as a regional centre for integrated marketing work in English, French, and Portuguese, serving more than 25 markets across Central and West Africa. As part of the wider Publicis Groupe network, the agency brings together local market understanding and international expertise to help brands connect with over 600 million consumers in a rapidly expanding region.

The organisation is built around creativity, continuous improvement, and developing talent from within. Its team includes specialists across many disciplines who collaborate to solve complex challenges, push ideas further, and create meaningful impact for clients and industries.

Role Summary

The Digital Business Lead will work closely with the Head of Digital & Innovation to help manage the digital business across multiple markets. This is a senior leadership role focused on turning strategy into day-to-day execution, keeping delivery, operations, and governance aligned, and ensuring consistent performance across regions. The position also involves acting as a senior operational and client partner within the account structure.

Purpose of the Role

• Assist the Head of Digital & Innovation in growing and coordinating the digital business.
• Provide hands-on leadership across strategy, delivery, and operational execution.
• Maintain strong performance, quality control, and governance standards across markets.
• Serve as a senior operational and client-facing partner on the account.

Responsibilities

• Help lead the digital business across multiple markets and ensure alignment with broader objectives.
• Convert strategic priorities into practical plans, timelines, and clear operational focus.
• Track and improve delivery across digital, data, content, and influencer streams.
• Act as the main senior escalation point for delivery, quality, and resourcing concerns.
• Work closely with Account, Strategy, Media, Data, and Influencer leaders to keep execution coordinated.
• Support client relationship management together with senior account leadership.
• Promote consistency in processes, reporting, and governance across all markets.
• Monitor business performance, team capacity, and delivery efficiency.
• Contribute to growth plans, scope expansion, and new business efforts.
• Guide and coach Digital Managers, Strategists, and delivery teams.

Success Measures

• Reliable and high-performing delivery across all digital workstreams.
• Consistent quality and compliance with agreed standards in every market.
• Effective execution of the digital priorities set by the Head of Digital & Innovation.
• Healthy team output, balanced resourcing, and ongoing capability growth.
• Positive client feedback on leadership, responsiveness, and delivery dependability.

Requirements

• 7 to 10 years of experience in digital or integrated agency environments.
• Background managing large, complex, or multi-market accounts.
• Solid understanding of digital strategy, delivery, and business operations.
• Ability to coordinate multiple teams and stakeholders across complicated workstreams.
• Strong commercial awareness and sound operational decision-making.
• Confident client-facing leadership and stakeholder management abilities.
• Excellent communication, organisation, and problem-solving skills.
• Comfortable using PowerPoint, Excel, and reporting tools.
• A degree in Marketing, Business, Communications, or a related discipline is preferred.

Competencies

• Leadership: Able to motivate, guide, and build trust within teams while supporting strong performance.
• Change orientation: Takes a proactive approach to improvement and transformation rather than maintaining the status quo.
• Communication and collaboration: Brings people and ideas together across teams, disciplines, and cultures to achieve aligned outcomes.

Company Values

• Trust: The organisation places transparency, respect, honesty, and strong partnership behaviour at the centre of its relationships with employees and clients.
• Talent: People are seen as the foundation of the business, with a strong focus on being a destination for top industry talent and supporting individual growth.
• Transformation: The company aims to drive change actively, focusing on performance and results to help clients achieve business transformation.

Additional Information

This role sits within a collaborative, multi-discipline environment that values innovation, regional partnership, and continuous improvement. The ideal candidate will be comfortable working across markets, balancing leadership with execution, and helping shape a growing digital function.