Digital and Content Strategist - AI SaaS / Regulatory Technology

About FinregE

FinregE is a pioneering Regulatory Compliance Operating System (RCOS) that bridges regulations from publication to policy through a unified AI-driven workflow. Founded over eight years ago under an Innovate UK Smart Grant, it excels by merging deep regulatory knowledge with innovative technological solutions. FinregE serves top-tier financial organizations, regulatory authorities, and multinational clients, including a significant contract with the UK Regulator and strategic backing from Moody's. Expanding beyond financial services, the company now also addresses regulated sectors such as pharmaceuticals, food and agriculture, and automotive. Its AI capabilities in regulatory intelligence have been in development for over eight years, well before generative AI became widespread.

Role Overview

This pivotal individual contributor role is central to FinregE's expansion strategy. The company boasts robust products, major clients, and global credibility but seeks enhanced market visibility. The position requires a mid-level, ambitious digital and content strategist to distill FinregE's complex regulatory technology into persuasive, clear content. This content should drive targeted traffic, build brand recognition, and aid enterprise sales worldwide. The role encompasses managing all digital channels including the website, LinkedIn, blog, email campaigns, and downloadable resources. Close collaboration with senior leadership, product, and sales teams is essential to shape the market's perception. The position demands subject-matter expertise in compliance and regulatory technologies and producing precise, authoritative, commercially impactful content.

Key Responsibilities

• Oversee complete website content, including developing value propositions, go-to-market messaging, and SaaS solution positioning tailored to market needs.
• Guarantee alignment of all corporate messaging and solutions with the core brand promise: "The only platform that takes a regulation from publication to policy in one connected, AI-powered workflow."
• Convert complex regulatory and AI technologies into accessible, compelling narratives targeting compliance professionals, risk managers, and technology purchasers.
• Collaborate with product and sales teams to translate feature updates into customer-focused language.
• Maintain consistent messaging across all web assets and conversion points, managing WordPress and design tools to ensure website quality.
• Craft and disseminate authoritative content across LinkedIn, blogs, and nurture email streams, including thought leadership emphasizing regulatory change management.
• Develop mid-funnel downloadable assets such as booklets, expert guides, and resources tailored to specific sectors.
• Manage a content calendar aligned with regulatory updates, product launches, marketing campaigns, and industry events.
• Promote FinregE leaders as authoritative thought leaders through articles and speaking engagements.
• Create visual content using AI design tools and motion graphics to simplify regulatory workflows while enforcing brand consistency.
• Produce graphics, short videos, and animated explainers promptly to support ongoing campaigns and commentary.
• Lead keyword strategies and optimize content using SEMRUSH; implement AEO strategies for language model-based search rankings.
• Identify and target high-intent keywords matching audience search patterns and monitor organic traffic and content performance.
• Ensure content is optimized for both traditional SEO and emerging AI search technologies, driving qualified traffic through data-driven decisions.

Candidate Profile

The ideal candidate has a record of enhancing traffic and brand presence for innovative tech companies.

• Extensive experience in SaaS website content creation, value proposition development, and market positioning.
• Proficiency with WordPress and similar CMS/design systems.
• Proven skills in content marketing including LinkedIn posts, blogs, thought leadership articles, and downloadable guides that increase engagement and conversions.
• Strong background using AI tools for design, motion graphics, research, and fast content creation.
• SEO/AEO expertise with SEMRUSH, including keyword strategy and understanding of AI search algorithms.
• Experience managing broad content schedules and building content operations.
• Prior work in B2B SaaS, fintech, or regulatory technology sectors preferred.
• A portfolio showcasing a range of published digital content, including web copy, social media posts, and longer-format materials is mandatory.

Preferred Qualifications

• Experience writing for compliance, risk management, or legal audiences within financial services.
• Knowledge of regulatory frameworks such as FCA, PRA, MiFID, DORA, and EMIR.
• Basic awareness of regulatory change management processes.
• Familiarity with marketing automation platforms like HubSpot or Marketo.
• Skills in video editing or motion graphics tools such as After Effects, Premiere, or advanced Canva.
• Experience with global or multi-market content strategies.

Personal Traits

• Strategic thinker with commercial insight to link content to business results.
• Intellectually curious with comfort working on complex regulatory and AI topics.
• Detail-oriented, evidence-driven writing with authoritative tone.
• Self-motivated and ready to lead content functions independently.
• Collaborative across teams to align messaging and extract insights.
• Hands-on creator, not solely strategist.

Why Join FinregE?

• Work at an AI technology leader with prestigious regulatory clients and strategic investments.
• Shape the public presence and thought leadership of a respected regulatory technology company.
• Directly impact sales pipeline and brand stature.
• Use proprietary AI and regulatory intelligence tools.
• Join a team valuing precision, expertise, and measurable commercial outcomes.

Additional Information and Benefits

• Competitive salary and employee benefits package.
• Flexible working options including hybrid arrangements in London.
• Professional development opportunities as the marketing function expands.

Location

Based in London with available hybrid work arrangements.

Application Process

Applicants must submit a CV highlighting relevant digital strategy and B2B SaaS content experience, a cover letter (up to 400 words) illustrating understanding of FinregE's positioning, and a portfolio of 3–5 content samples including website copy, LinkedIn content, and long-form thought leadership or downloadable resources. Applications lacking a portfolio will not be considered.