Deputy Manager, International Leisure (Americas, Europe & Oceania)

Role overview

This position calls for a candidate with solid exposure to tourism and leisure travel. You will take charge of leading the South Asia, Middle East, and long-haul teams to strengthen the sales funnel, boost island visitation, and grow revenue. A key part of the role is partnering with trade counterparts and other stakeholders to design and roll out effective co-marketing initiatives.

You should be comfortable engaging clients, uncovering their requirements, and using internal support to deliver targets while supporting long-term business expansion.

What you will do

• Partner with the Unit Head to carry out strategies aimed at increasing visitorship and revenue.
• Coach team members on execution plans, market performance, budget delivery, forecasting, and achieving the right business mix.
• Create and roll out sales initiatives that build awareness and position Sentosa as a desirable destination.
• Develop productive working relationships with both internal teams and external partners to deliver shared goals.
• Find new and existing accounts, and use calls, meetings, and site visits when needed to exceed visitorship and revenue goals.
• Expand the account base, manage incoming leads, and close deals across Sentosa sales channels, including the B2B portal.
• Plan and take part in travel fairs, industry functions, and business networking events.
• Coordinate familiarisation visits and site inspections for clients such as travel agencies, event organisers, and destination management companies.
• Arrange, carry out, and follow up on sales trips, roadshows, and trade shows in assigned markets.
• Draft and present materials on Sentosa’s products and services.
• Prepare business documents, trip write-ups, and presentations.
• Communicate confidently to senior leaders and large groups.
• Improve product marketing visibility to raise awareness and strengthen brand presence.
• Draft contracts and proposals to turn agreements into formal arrangements.
• Work with travel trade partners, wholesalers, agents, and media on joint marketing and promotional opportunities.
• Spot market movements and promotional openings that can improve Sentosa’s brand positioning and results.
• Build quarterly action plans using market insights and long-term business direction.
• Use relevant systems and tools to track accounts and follow up proactively.
• Share market updates through weekly, monthly, quarterly, and annual reports, including trip reports.

Requirements

• A degree in Sales, Marketing, or Business Administration.
• At least 5 years of relevant experience in tourism or travel, backed by a strong sales record.
• Background in preparing leisure travel itineraries and group contract proposals.
• Well-developed organisation and follow-through skills.
• Good numerical ability with a strong analytical mindset.
• Strong written and verbal communication and interpersonal skills in English and Chinese.
• Ability to analyse business signals and competitor trends effectively.
• Comfort working independently as well as collaboratively.
• Willingness to travel and work on weekends and public holidays when necessary.
• A proactive, positive, self-driven, and goal-oriented attitude.

Additional information

Location: Singapore, Singapore.

Employment type: Full-time, onsite.

Vacancies: Not specified.

Salary/stipend: Not specified.