Customer Evidence Marketing Manager

About the Role

PointClickCare is dedicated to enabling providers in delivering outstanding healthcare. As a pioneering health technology company, we are privately held and committed to innovation, leveraging the largest long-term and post-acute care dataset along with a diverse Marketplace of over 400 partners. We empower our workforce with AI-driven tools, fostering productivity and creative problem-solving, to help transform healthcare outcomes for more than 30,000 provider organizations.

This role is primarily hybrid, based out of Toronto, Mississauga, or Salt Lake City offices. Remote work is available but requires participation in occasional in-office events for onboarding and team meetings.

Position Summary

The Customer Evidence Marketing Manager will lead the strategic development of customer evidence marketing initiatives. This key position nurtures customer advocacy and crafts compelling value stories to support upselling and reduce client attrition. You will work across senior care, acute, and payer sectors, collaborating with stakeholders to establish best practices in customer evidence and advocacy, while leveraging your comprehensive understanding of our product portfolio.

Key Responsibilities

• Develop and prioritize evidence-based marketing content that highlights customer value, managing the creation of story assets and securing approvals for customer brand usage by addressing concerns and demonstrating mutual benefits.
• Maintain and evolve a diverse collection of customer evidence assets in coordination with Product Marketing, Demand, and Content teams, managing assigned budgets for asset development.
• Ensure customer evidence assets are accessible and effectively utilized across multiple channels including internal platforms, online communities, newsletters, social media, and adoption programs.
• Analyze program data to derive insights, generate recommendations, and identify solutions aimed at demonstrating value and mitigating churn, with ongoing performance optimization based on KPIs.

Desired Qualifications

• Strong passion for building trust and relationships with customers combined with effective communication skills.
• Excellent organizational skills, time management, interpersonal abilities, analytical aptitude, and problem-solving proficiency.
• Effective prioritization capabilities while maintaining focus on urgency and success metrics.
• Highly strategic thinker with excellent written and verbal communication skills, adaptable and collaborative.

Preferred Experience

• Willingness to work in a hybrid arrangement from offices in Toronto or Salt Lake City.
• Growth mindset and proactive approach to continuous improvement.
• Leadership aptitude to guide team members in applying evidence marketing best practices without formal reporting responsibilities.
• Experience converting data and insights into actionable marketing strategies focused on customer value.
• Strong attention to detail and success managing cross-functional projects end to end.

Benefits and Compensation

• Comprehensive benefits starting on day one, including retirement plan matching, flexible paid time off, wellness programs, parental leaves, fertility and adoption support, and continuous development opportunities.
• Employee assistance programs, inclusive communities, and recognition initiatives.
• Base salary range in Canada: CAD 90,000 to 100,000 annually, plus bonuses and benefits. Compensation is based on skills, experience, and location.

Additional Information

Employees will be required to attend occasional in-office events for onboarding, team engagements, and company meetings. Hybrid employees must reside within a reasonable commute distance to the designated offices.