CRO Strategist

About Fuelerate

Fuelerate is a growth partner specializing in scaling Shopify eCommerce brands through data-driven strategies, continuous experimentation, and effective design targeted at improving sales performance.

Role Overview

We are searching for a Conversion Rate Optimization (CRO) Strategist passionate about data analysis, experimentation, and website conversion improvements. This role demands ownership of client accounts and helping Shopify brands increase revenues by optimizing user experience and conducting rigorous testing.

Primary Responsibilities

• Design, initiate, and oversee A/B testing campaigns using tools like Intelligems or equivalents.
• Evaluate CRO redesign projects through an established internal framework to ensure effectiveness.
• Analyze user behavior via heatmaps, Google Analytics 4 (GA4), and session recordings to detect friction points.
• Identify and resolve bottlenecks within the sales funnel to enhance conversion rates.
• Translate complex data into straightforward, actionable recommendations.
• Collaborate closely with designers, developers, and project managers to implement improvements.
• Exercise full ownership of assigned client accounts, maintaining excellent experience and progress.
• Communicate with clients confidently, conducting onboarding sessions and regular update meetings.
• Prepare and deliver progress reports and respond to client inquiries promptly to maintain momentum.

Candidate Requirements

• A minimum of two years of experience within a marketing agency environment.
• Proven hands-on expertise managing Shopify store optimizations.
• Proficiency in using GA4, heatmap tools, and session recording technologies for data-driven insights.
• Strong analytical skills to interpret data and convert it into practical improvements.
• Excellent command of spoken and written English.
• Confidence and clarity in client communications and relationship management.
• Ability to juggle multiple client accounts while maintaining organized and forward momentum.

Preferred Additional Skills

• Experience in writing conversion-focused copy.
• Basic understanding of HTML and CSS.
• Familiarity with A/B testing platforms such as Convert, Intelligems, VWO, or Optimizely.

Why Work at Fuelerate

• Fully remote work environment offering flexibility.
• Minimal unnecessary meetings, allowing focus on impactful work.
• Opportunities for mentorship and professional growth.
• Chance to influence top Direct-to-Consumer (DTC) brands directly.

Challenges of the Role

This role involves dynamic client management, rapid context switching, and proactive problem-solving. The candidate will lead client interactions and be accountable for maintaining client satisfaction and momentum. It is suited for individuals who thrive under pressure and seek significant growth and impact.

Additional Details

• Employment type: Full-time, 40 hours per week.
• Work location: Fully remote.
• Salary range: $24,000 to $36,000 annually, negotiable for exceptional candidates.
• Reporting structure: Reports directly to the Head of CRO.