Creative Strategist - TikTok Shop

About the Role

This opportunity is offered through a partner company that handles all applications and subsequent steps. The position is for a Creative Strategist specializing in TikTok Shop, based in Ireland. Join a rapidly expanding, remote-first team where innovation, performance marketing, and social commerce merge to fuel measurable business growth.

Key Responsibilities

• Lead and oversee the creative direction for TikTok across organic posts, paid advertisements, and TikTok Shop initiatives to boost audience expansion, engagement, and revenue growth.
• Investigate TikTok trends, content from influencers, competitors’ activities, consumer behaviors, and platform data to uncover new creative possibilities and effective content formats.
• Create scalable creative ideas, messaging structures, scripts, hooks, and campaign outlines tailored to various stages of the customer journey.
• Establish and manage well-organized creative testing processes, consistently assessing performance variables such as hooks, formats, offers, messages, creators, and storytelling techniques.
• Collaborate with product marketing, paid media experts, content creators, video editors, and other key stakeholders to develop, launch, refine, and expand high-performing creative campaigns.
• Develop content strategies native to the platform that marry authentic storytelling with strong commercial goals and direct-response targets.
• Support the growth of TikTok Shop by crafting conversion-driven creatives that enhance product visibility, consumer interaction, click rates, and purchase motivation.
• Analyze the performance of creative content and swiftly implement insights to improve engagement, retention, conversion, and overall campaign success.

Qualifications

• Minimum of five years' experience in creative strategy, performance marketing, growth marketing, or direct-to-consumer content creation, with substantial exposure to TikTok and TikTok Shop.
• Demonstrated success in producing high-impact short-form content and direct-response creative campaigns, backed by a robust portfolio.
• Profound knowledge of TikTok’s ecosystem including platform trends, creator communities, best practices in paid ads, shopping behaviors, and native content types.
• Proven ability to conceptualize content for both organic and paid social media campaigns with a strong emphasis on performance and audience engagement.
• Experienced in creative testing methods, capable of analyzing, refining, and optimizing creative assets based on performance analytics.
• Strong grasp of consumer psychology, storytelling techniques, branding, video content production, and messaging that drives conversions.
• Excellent communication and teamwork skills for effective collaboration across remote, cross-functional teams.
• Highly driven, inventive, analytical, and passionate about emerging social media trends, digital culture, and performance marketing strategies.

Benefits

• Position is fully remote with flexibility to work from any location within Europe.
• Chance to significantly influence and scale impactful TikTok and social commerce projects.
• Work environment is collaborative, fast-moving, and focused on performance with an international team.
• High levels of ownership and creative freedom with direct impact on marketing approaches.
• Cross-functional cooperation with seasoned professionals in marketing, creative production, and growth domains.
• Opportunities for professional development in a growing digital commerce enterprise.
• A vibrant culture that prioritizes innovation, experimentation, continual learning, and measurable outcomes.

Additional Information

This role is facilitated through an AI-enhanced recruitment process ensuring fair and objective candidate selection. Final hiring decisions rest with the employer. Data privacy and AI usage disclosures are provided, emphasizing transparency and candidate rights under applicable data protection regulations.