Creative Strategist (DTC Brand)

About the Role

Maison Cosmetics is a rapidly expanding direct-to-consumer skincare company growing its presence in the DACH region and the United States. The creative function is central to our business growth, and we are seeking Junior Creative Strategists to enhance the effectiveness of our paid advertising campaigns.

Key Responsibilities

• Develop compelling direct response advertising concepts for various paid platforms including Meta, TikTok, and Google.
• Create engaging hooks, scripts, and messaging frameworks that resonate with our audience.
• Leverage customer insights, handle objections, and highlight product benefits to craft ads that drive conversions.
• Provide clear creative briefs and direction for the editing and AI-driven production teams.
• Evaluate the performance of creative content and iterate on successful concepts to maximize impact.
• Keep up to date with competitors, gather customer feedback, and monitor market trends to discover new opportunities for creative advertising.

Required Qualifications

• A minimum of three years’ experience as a Creative Strategist in DTC or e-commerce environments.
• Proficiency in direct response copywriting and scripting.
• Strong understanding of paid social media creatives, especially on platforms such as Meta, TikTok, and Google.
• Ability to interpret performance metrics and translate them into improved ad strategies.
• A proactive ownership mindset with the ability to work efficiently in a fast-paced setting.

Additional Preferences

Experience in beauty, skincare, dietary supplements, marketing to women aged 40 and above, or familiarity with AI-driven creative production methods are considered advantages.