Creative Marketing Manager

About CharCharms

CharCharms stands out as a rapidly expanding accessory brand in retail, known for making everyday essentials vibrant and personalized. Their products are widely available through major retailers like Target and Walmart across North America, and have captivated millions of viewers on social media.

Role Overview

We are seeking an inventive Creative Marketing Manager to lead the visual branding efforts for CharCharms. This role demands a blend of creativity and execution, ranging from directing photoshoots and shaping campaigns to managing product launches and monitoring marketing performance. The ideal candidate will collaborate directly with the CEO and will be pivotal in defining how customers engage with our brand.

Key Responsibilities

• Design and direct creative campaigns for seasonal releases and retail promotions.
• Develop mood boards, shot lists, and production briefs to guide photoshoots.
• Oversee the orchestration of lifestyle and product photography including coordination of photographers, models, props, locations, and vendors.
• Take charge of photo editing and retouching to ensure premium brand imagery for retail and digital channels.
• Establish and maintain comprehensive marketing calendars and coordinate launch schedules with internal and external teams.
• Safeguard brand consistency by reviewing creative content and driving the evolution of the brand’s visual identity.
• Measure campaign efficiency, analyze results, and initiate continuous improvements through testing new creative ideas.

Candidate Profile

• Highly creative with a keen eye for aesthetics and design.
• Passionate about consumer branding and retail marketing dynamics.
• Proficient in balancing strategic planning and hands-on execution.
• Strong organizational skills capable of juggling multiple launch timelines.
• Self-driven with a passion for impactful content creation that resonates with audiences.

Qualifications

• Minimum of 3 years’ experience in marketing, brand management, creative, or content production roles.
• Proven track record managing photoshoot projects from inception to delivery.
• Expertise in photography and photo editing using Adobe Creative Suite, Canva, or equivalent tools.
• Experience creating engaging social media content for platforms such as Instagram, TikTok, and Pinterest.
• Excellent project management and communication skills.
• Preferred background in consumer product marketing, retail brands, or ecommerce.

Additional Advantages

• Knowledge of launching products at large retail chains.
• Graphic design and video editing skills.
• Experience collaborating with influencers and content creators.
• Familiarity with marketing automation tools like Klaviyo.
• Interest in lifestyle, fashion, or accessory products.

Technology and Tools

• Monday.com for project management
• Google Workspace and Slack for communication and collaboration
• Adobe Creative Suite, Canva, Lightroom for creative development
• Social media channels including Instagram, TikTok, Pinterest, and YouTube

Why Work With CharCharms?

• Direct collaboration with the brand founder and significant influence over brand direction.
• Ownership of large-scale retail product launches viewed by millions.
• An entrepreneurial culture valuing creativity and innovation.
• Opportunity for growth within a fast-paced, rapidly expanding consumer brand.