Creative Marketing Director

About the Role

SMB Team seeks a dynamic Creative Marketing Director to drive and amplify the creative strategy behind all marketing initiatives across multiple platforms. The role involves leading a high-output creative team responsible for brand identity, advertising material, video production, photography, and copywriting. This position combines strategic oversight with hands-on creative work, requiring a leader who sets a compelling creative vision, ensures quality standards, and occasionally contributes directly to creative execution. Working closely with executive leadership and a talented marketing team, the director will ensure all creative content—from ads and videos to landing pages and photo shoots—is consistently branded, conversion-oriented, and impactful.

Key Responsibilities

• Provide visionary leadership and management to a diverse team including in-house staff, virtual assistants, and freelancers covering all creative areas.
• Establish and maintain consistent brand guidelines and creative vision across all creative assets such as digital advertisements, websites, photography, and videos, focusing on user experience and conversion optimization.
• Critically evaluate and approve creative outputs before publication or stakeholder delivery.
• Promote a collaborative, high-performance culture with clear expectations to maximize team output.
• Utilize data and insights to develop innovative creative campaigns that drive engagement and conversions.
• Oversee all aspects of design and branding, including producing digital ad creatives and evolving the brand’s visual and tonal identity.
• Engage hands-on with design tools like Adobe Creative Suite and Figma when necessary.
• Manage video content production by directing shoots, editing footage, scripting, and ensuring platform-optimized content for social media, websites, and advertisements.
• Plan and execute photography sessions covering product, lifestyle, and campaign needs, managing talent, shot lists, and post-production processes.
• Create persuasive ad copy and video scripts aligned with marketing goals and audience engagement strategies.
• Coordinate project management including scheduling, prioritization, task delegation, and maintaining creative calendars with the support of a project manager.
• Develop and enforce workflows, standard operating procedures, and project tracking systems to sustain operational efficiency.
• Manage operational budgets, hiring, vendor relationships, and maintain accountability for creative quality and timelines.
• Leverage AI-driven creative tools to enhance productivity without compromising quality.
• Communicate professionally across leadership, internal teams, and external collaborators to ensure alignment and delivery excellence.

Required Qualifications

• Over 10 years of progressive creative experience with a minimum of 3-5 years in a senior creative leadership role, preferably serving C-level executives in B2B sectors or agencies.
• Proven ability to render complex or technical subject matter engaging and conversion-focused, especially in pipeline-driven environments.
• Experience building, mentoring, and managing high-performing creative teams comprising employees, freelancers, and virtual assistants, while delivering large volumes of creative output across multiple channels.
• Proficiency in Adobe Creative Suite, Figma, and other design technology platforms, with capability to evaluate and guide specialized creatives in various disciplines.
• Substantial hands-on expertise in video production and editing, including directing and managing shoots through to final delivery.
• Strong copywriting skills with the ability to develop compelling ad copy, video scripts, and messaging aligned with marketing objectives.
• Comfort and fluency with AI-based creative tools for image generation, video enhancement, copywriting assistance, and workflow automation.
• Exceptional organizational and project management skills, familiar with systems like Asana or Monday.com, capable of managing concurrent deadlines in fast-paced settings without sacrificing quality.
• Budget management experience, including cost estimation, spend oversight, and resource optimization.
• Excellent communication and collaboration abilities, enabling effective feedback exchange, team leadership, and partnership with sales, marketing, paid media, and executive stakeholders.
• Accountable and solution-focused mindset with a steady professional demeanor, leading by example to elevate team performance.
• Capacity to thrive in a hybrid work environment requiring occasional in-office presence in Philadelphia along with remote coordination.

Compensation and Benefits

• Annual salary of $130,000.
• Medical, dental, and vision insurance coverage with 75% premiums paid for employees and their families.
• Generous flexible vacation policy encouraging work-life balance and recharge time.
• Education budget supporting team development via courses, events, and reading materials.
• Company-sponsored recreational activities, outings, and retreats.
• 401(k) plan with a 3% company match.
• Hybrid work model allowing flexibility between office and remote work.

About SMB Team

SMB Team is a fast-growing marketing and coaching agency specializing in the legal industry. Achieving 300% annual growth over four years, it has become a top brand offering educational programs, marketing services including PPC, SEO, video, social media, and a thriving coaching program for lawyers. The company emphasizes equal opportunities for all applicants and employees regardless of diverse backgrounds or statuses.

Additional Information

This role requires local residency near the Philadelphia office due to hybrid work expectations. The SMB Team embraces an equal opportunity employment policy, promoting diversity and inclusivity across the organization.