Creative Lead | Brand & Content

About Mark Henry

Mark Henry is a New York-based fine jewelry brand that specializes in unique, natural gemstones and contemporary heirloom pieces. Our collection includes some of the world’s rarest stones such as natural alexandrite, Paraíba tourmaline, and Kashmir sapphires, crafted into timeless designs intended to be treasured across generations. Unlike traditional heritage brands, we are establishing a modern luxury brand from the ground up, driven by entrepreneurial spirit and founder leadership.

We aspire to be the brand that consumers discover before the mainstream, and every campaign, photoshoot, email communication, product launch, and retail encounter should consistently convey this sense of discovery and innovation.

Role Overview

This role is a unique creative leadership opportunity that goes beyond the classic Art Director title. The person we seek is equally adept at setting creative direction and rolling up their sleeves to engage in hands-on tasks such as Photoshop work, jewelry styling, asset management on Shopify, and preparing sales presentations under tight timelines. This position involves close collaboration with the founder and leadership team to define and enhance the brand's presentation across all customer touchpoints.

Key Responsibilities

• Steer the creative vision for marketing campaigns, product launches, and seasonal storytelling initiatives.
• Oversee and direct product and lifestyle photography, video shoots, and styling sessions.
• Create mood boards, craft creative briefs, and compile launch presentation materials.
• Develop assets for paid advertising, email marketing, social media, and e-commerce platforms.
• Design marketing collateral for retail stores, event materials, and sales decks.
• Manage photography workflows including retouching and image production.
• Handle product merchandising on Shopify and other digital sales channels.
• Collaborate with photographers, videographers, and freelance creatives to produce high-quality content.
• Support retail partners and wholesale teams by providing launch materials and marketing resources.
• Implement AI tools strategically to enhance creative productivity without compromising quality.
• Gain comprehensive product knowledge by learning about gemstones and collections, working closely with sales teams to ensure the creative output authentically represents the products.

Candidate Profile

• Possesses excellent taste and strong creative judgment.
• Enjoys a hybrid role of strategic direction and hands-on execution.
• Capable of balancing big-picture strategic thinking with detailed day-to-day creative production.
• Highly organized, resourceful, and aware of commercial considerations.
• Attentive to detail and understands that luxury branding is built on consistent quality.
• Eager to contribute to brand building rather than merely working within an existing brand framework.

Qualifications & Skills

• An outstanding portfolio demonstrating creative direction capabilities.
• Proven experience in directing creative campaigns.
• Advanced skills in Photoshop and Adobe Creative Suite.
• Experience managing photography and campaign productions.
• Strong grasp of branding principles, visual merchandising, and storytelling techniques.
• Excellent communication and project management abilities.
• Knowledge of Shopify, Klaviyo, Figma, and motion/video production is advantageous.
• Background in luxury, fashion, beauty, or jewelry industries is preferred.

Application Instructions

Applicants should submit the following instead of a traditional cover letter:

• A portfolio showcasing your work.
• Descriptions of three projects you consider your best achievements.
• A brief explanation of your interest in Mark Henry.
• Names of one luxury brand you admire for its creative work and one you believe is underperforming creatively.

Selected finalists will be invited to complete a paid creative exercise based on a genuine Mark Henry product launch.