Country Sales Director - Recreational Marine Brands

About the Role

We are seeking an entrepreneurial and commercially savvy sales leader to spearhead the expansion and growth of premium recreational marine brands within a fast-growing Australian manufacturing company. Located in North Sydney, this role offers the opportunity to join an ambitious organization poised for substantial growth locally and internationally. Supported by a committed leadership team and significant investment in innovation, brand building, and market development, the company is entering an exciting period of development.

Primary Responsibilities

• Design and implement comprehensive sales and market entry strategies for premium recreational marine brands.
• Drive successful product launches, relaunches, and geographic market expansions across key product lines.
• Establish and nurture strong dealer networks and forge strategic partnerships across distribution channels.
• Accelerate sales growth by acquiring new customers and increasing market share.
• Collaborate closely with marketing, product development, manufacturing, and executive teams to achieve commercial goals.
• Influence approaches to product positioning, enhance customer experience, and shape brand development initiatives.
• Identify emerging market opportunities and roll out targeted initiatives for sustained growth.
• Develop commercial processes, systems, and reporting mechanisms to support scalable business expansion.

Candidate Profile

• Proven success in growing brands, product lines, or market segments, ideally within consumer goods, marine, automotive, recreational vehicles, or adventure lifestyle sectors.
• Hands-on experience creating and executing go-to-market and channel strategies.
• Strong commercial insight, capable of balancing strategic planning with actionable execution.
• Track record in managing dealer, distributor, or channel partner ecosystems.
• Familiarity with premium consumer products and a deep understanding of customer engagement strategies.
• Excellent abilities in stakeholder management and influencing diverse audiences.
• Proactive, results-driven mindset, thriving in dynamic, fast-paced growth environments.
• Detail-focused and methodical approach to CRM system development and management.

Why Join?

This position offers more than overseeing an existing sales operation; it provides an integral leadership opportunity to shape and define the growth strategy of premium recreational brands during a critical phase of development. You will have ownership to build market presence, expand distribution, and position the company as a sector leader.

Working with a highly entrepreneurial and engaged leadership team, you'll enjoy autonomy, ample influence, and resources to build impactful commercial initiatives from the ground up. Your contributions will be directly visible and vital to the company's future success, offering a career-defining opportunity for a motivated commercial leader seeking real ownership and advancement.

The organization values collaborative, grounded, and relationship-centered leadership. The culture emphasizes entrepreneurial spirit, teamwork, accountability, and enjoying the process while achieving outstanding results.

Additional Information

Applications will be evaluated within 5 to 10 business days. Only shortlisted candidates will be contacted.