Copywriter (Social)

About OLIVER and the Role

Founded in 2004, OLIVER is a pioneer and specialist in creating and managing bespoke in-house agencies and marketing ecosystems for brands worldwide. Operating in over 40 countries with 300+ clients, OLIVER combines creativity with efficiency for tailored marketing solutions. As part of The Brandtech Group, the agency leverages advanced AI technologies to boost creativity and streamline operations, delivering innovative and impactful results.

This copywriting position is fully remote based in Saudi Arabia, focusing on fast, culturally nuanced social media writing that spans Arabic (Saudi-localized) and English. The role requires crafting a variety of social formats from quick trending posts to long form brand narratives, always respecting platform-specific styles and the GCC cultural context while maintaining client voice alignment.

Responsibilities

• Create bespoke social media content in Arabic (localized for Saudi Arabia) and English, including captions, hooks, CTAs, headlines, and extended brand stories.
• Lead transcreation processes to adapt campaigns across languages ensuring intent, tone, and cultural relevance remain intact.
• Maintain high-quality editorial standards and consistent tone of voice in all written outputs.
• Generate both reactive and scheduled social content rapidly, moving seamlessly from trends to concepts to posts.
• Collaborate closely with social strategists, media managers, and creative directors to produce platform-native, creator-friendly copy.
• Handle briefs and content calendars with tight deadlines, balancing speed with brand integrity and community tone.
• Utilize AI tools to enhance brainstorming and initial drafting stages; refine bilingual AI-generated content for brand voice and relevance.
• Implement quality control measures for all AI-assisted writing processes.
• Continuously monitor GCC cultural trends, social platform changes, and audience behaviors to inform and adapt copywriting strategies.
• Use performance data insights to iterate and improve content effectiveness.
• Participate in competitive and cultural analyses to discover creative opportunities and maintain differentiation.

Requirements

• A minimum of 4 years’ professional copywriting experience, preferably in a social-first or agency setting focused on fast-paced, real-time content creation.
• A strong bilingual portfolio demonstrating social media work in Arabic and English, including 3 to 5 native platform examples (TikTok, Instagram Reels, YouTube Shorts, X, Snapchat) with contextual notes on contributions and outcomes.
• Arabic language proficiency at a native or near-native level specific to Saudi Arabia, with deep understanding of dialect, register, and cultural nuances; candidates must be Saudi nationals or extremely localized.
• Advanced written and spoken English skills, capable of maintaining brand voice equally well in both languages.
• Proven ability to manage multiple projects under tight deadlines without compromising quality or accuracy.
• Expertise in transcreation, skillfully adapting concepts across languages and cultures while preserving original messaging intent and tone.
• Strong familiarity with key social platforms’ content styles and formats including Instagram, TikTok, Snapchat, X, and YouTube Shorts.
• Excellent editorial judgment, impeccable bilingual grammar, and meticulous attention to detail.
• Experience with social content management systems, scheduling tools, and collaborative creative platforms.
• Knowledge of GCC-specific advertising regulations and standards.

Company Values and Inclusivity

OLIVER upholds values of ambition, imagination, inspiration, continuous learning, and results orientation. The company fosters an inclusive, anti-racist environment encouraging all employees to realize their potential while respecting individual differences. OLIVER does not discriminate based on race, ethnicity, religion, gender, sexual orientation, identity, age, neurodivergence, disability, or other protected characteristics.

Sustainability Commitment

OLIVER is dedicated to sustainability with science-based targets to reduce emissions, integrating environmental responsibility into all aspects of work.