Job description

About AtheerB

AtheerB is creating a new generation of AI-led beauty experiences, with a focus on how people discover, personalize, and interact with beauty and skincare.

The company is not only developing a product; it is also building a globally ambitious brand. To make that happen, AtheerB is bringing together a founding team of builders, operators, and creators who know that strong brands depend on clear messaging, a consistent voice, and disciplined execution.

Role Overview

AtheerB is seeking a Copywriter & Brand Content Designer to establish the brand voice and turn strategy into communication that performs and converts.

This is a core founding role in which you will help define how the brand speaks across product, marketing, campaigns, and customer interactions.

Your work will go beyond writing. You will influence perception, guide behavior, and contribute directly to long-term brand value.

This position is equity-based.

Key Responsibilities

Brand Voice & Messaging

Create and refine the brand’s tone, messaging system, and narrative direction.
Maintain a unified voice across every customer-facing channel.
Develop a premium, distinctive, and culturally relevant brand personality.

Copywriting & Content Creation

Develop persuasive copy for landing pages, product journeys, social platforms, advertising, and email/CRM communications.
Write messaging that supports engagement, retention, and conversion.

Creative & Content Strategy

Work closely with design and marketing teams to create integrated campaigns.
Translate product features into clear and compelling value messages.
Support growth efforts through content designed for performance.

AI & Content Innovation

Use AI tools to expand content output while keeping quality high.
Test prompt engineering, automation, and scalable content workflows.
Improve processes for faster execution and stronger impact.

Customer Experience & Storytelling

Shape the customer journey through language at every stage.
Create stories that connect with modern digital-first audiences.
Strengthen the brand through clarity, emotional resonance, and storytelling.

Who You Are

You think strategically and execute with discipline.
You care deeply about words, positioning, and persuasion.
You can turn complex ideas into simple, high-impact messaging.
You are comfortable in a fast-moving startup environment with uncertainty.
You take initiative and ownership rather than waiting for direction.

Required Qualifications

At least 3 years of experience in copywriting, content strategy, or brand communications.
Background in writing for consumer-facing B2C brands.
A strong portfolio showing both conversion-focused copy and brand storytelling.
Excellent English skills; Arabic is a strong plus.
Experience with digital campaigns, performance marketing content, and product messaging.

Preferred Qualifications

Exposure to beauty, skincare, lifestyle, or luxury brands.
Comfort using AI tools for content creation.
Understanding of consumer psychology and behavioral marketing.
Experience in startups or early-stage companies.

What We Offer

Meaningful equity in a startup with high-growth potential.
The chance to define the voice of a brand that could shape its category.
Direct access to founders and strategic discussions.
A high-autonomy environment with genuine ownership.

Important Note

This opportunity is equity-based and is being offered at an early stage.

The ideal candidate is someone who values long-term ownership over immediate salary, wants to build rather than only execute, and is motivated by impact instead of structure.

Application Requirements

A portfolio is required.
Include writing samples such as campaigns, landing pages, or product copy.
Share your LinkedIn profile.
Provide a short note explaining why you want to build AtheerB.

Ideal Fit

AtheerB is looking for someone who believes that strong brands are shaped as much by language as by visuals.

Copywriter & Brand Content Designer (Founding Team — Equity-Based)

Where you'll work