Coordinator, Digital & Social Media

About The New York Islanders

The New York Islanders Hockey Club stands as one of the most storied franchises in professional sports, renowned for its passionate fan base and historical achievements, including four straight Stanley Cup wins in the 1980s and 19 consecutive playoff series victories. The team now calls UBS Arena its home, a world-class hockey and entertainment venue nestled in Belmont Park, part of a larger revitalization effort set to transform the area into a premier entertainment destination.

Role Overview

The Digital & Social Media Coordinator will be integral in crafting and distributing engaging editorial and multimedia content via the Islanders’ digital platforms, including the website, mobile app, and social media channels. Reporting to the Digital Director, this role involves writing, editing, producing, and publishing articles and social media posts that give fans an insider perspective on games, players, and the community.

Key Responsibilities

• Create, revise, and publish editorial materials such as game summaries, player spotlights, news updates, and community features.
• Work closely with various teams to develop, proofread, and disseminate social media posts across official platforms including Facebook, Instagram, X, Threads, and TikTok.
• Produce and share social-first content encompassing photography, video production, and short-form clips.
• Research emerging social media trends and cultural phenomena to generate engaging, buzzworthy social content.
• Support coverage of events and games for digital and social channels.
• Manage content uploading and placement on the website and app through NHL CMS tools, ensuring precise formatting, tagging, and organization.
• Compose headlines and metadata optimized for SEO and AEO to enhance online visibility and user engagement.
• Function as an in-game publisher by providing live recaps, game updates, and breaking news during events.
• Organize and maintain editorial and social media calendars to strategically schedule content releases and maximize audience engagement.
• Handle community interactions across social platforms, monitor fan feedback, address ticketing concerns, and oversee social inboxes.
• Maintain the Islanders’ brand voice focused on storytelling and fan interaction while following AP Style and internal editorial guidelines.
• Analyze and report on the performance metrics of content across digital platforms to guide future strategies.

Candidate Profile

• 1 to 3 years of experience in digital media, sports communications, editorial, or social media roles.
• Proven talent in creating compelling and polished written content under stringent deadlines.
• Advanced skills in managing prominent social networks such as Facebook, X, TikTok, Instagram, and YouTube, along with awareness of new platforms.
• Ability to capture and edit photos and videos effectively.
• Experience with CMS platforms and proficiency in Adobe Creative Suite tools including Premiere, Photoshop, Illustrator, and After Effects.
• Basic understanding of HTML/CSS to manage web content formatting and troubleshooting in a CMS environment.
• Bachelor’s degree in Journalism, Communications, Digital Media, or a similar discipline.
• Strong skills in writing, editing, headline creation, and sports storytelling adhering to AP Style standards.
• Detail-oriented, organized, and capable of juggling multiple deadlines in a fast-paced workplace.
• Excellent communication skills with a collaborative approach and team-oriented mindset.
• Passionate about hockey with extensive knowledge of the NHL landscape.
• Flexibility to work evenings, weekends, game nights, and travel locally as necessary.
• Ability to work on-site at UBS Arena and the Islanders’ practice facility.

Work Environment

• Office located in Floral Park, NY, with an onsite requirement of three days per week.
• Attendance expected at home games and other events held at UBS Arena, including evenings, weekends, and holidays.
• Occasional travel to NHL games and events as required.

Desired Skills

• Adaptability to shift priorities rapidly.
• Self-motivated with the ability to influence successful outcomes.
• Independent time management and task prioritization.
• Collaborative cooperation across various internal departments.
• Creative thinking and innovation in content creation.
• Personal accountability and responsibility for assigned work.
• Problem-solving and conflict resolution capabilities.

Compensation and Benefits

• Annual salary range from $55,000 to $60,000, dependent on candidate qualifications and market factors.
• Comprehensive benefits including health, dental, and vision insurance coverage.
• Participation in a 401(k) retirement plan with company matching contributions.
• Paid holidays and vacation time.
• Opportunities for professional growth and development.

Additional Information

The New York Islanders are an equal opportunity employer committed to diversity and inclusion, prohibiting discrimination on the grounds of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran or disability status.