Content Writer and Strategist

Role Summary

Lanstitut is seeking an experienced Content Strategist based in Kozhikode, Kerala, fluent in Malayalam and English, with 2–3 years of experience. This position is responsible for defining and directing the brand's message across various social media platforms, ensuring meaningful, consistent communication that resonates with target audiences. The role requires close collaboration with marketing and creative teams to align all content efforts with the company's business goals and brand identity.

Key Responsibilities

• Develop and implement a comprehensive content strategy tailored for Lanstitut's social media channels.
• Maintain and guide the brand narrative, ensuring tone, messaging, and positioning are unified and consistent.
• Create and manage monthly and quarterly content calendars consistent with marketing campaigns and business objectives.
• Convert business objectives into distinct content themes, formats, and storytelling approaches.
• Work jointly with designers, video editors, and digital marketing specialists to produce engaging, impactful content.
• Edit and optimize all content to uphold quality standards and relevance.
• Monitor and analyze content performance metrics to adjust strategies based on data and emerging trends.
• Continuously follow developments in social media trends, user behaviors, and platform best practices to keep content fresh and effective.

Candidate Requirements

• Proven experience of 2 to 3 years in content strategy or related roles.
• Fluency in Malayalam as well as English to effectively target local and wider audiences.
• Strong skills in content planning, editing, and optimization for social media platforms.
• Ability to collaborate effectively with creative and marketing teams.
• Data-driven mindset to interpret content analytics and refine strategies accordingly.
• Up-to-date knowledge of social media landscape and audience engagement techniques.