Content & Social Marketing Manager (Remote)

Role Overview

We seek a dedicated individual to strategically manage Vibescapes' online presence by creating, planning, shooting, editing content, growing communities, supporting marketing initiatives, and shaping a hospitality brand that appeals to travelers.

Key Responsibilities

• Plan, capture, and edit high-quality visual content—photos, Reels, Stories, YouTube Shorts, and long-form videos—across multiple resort properties.
• Travel regularly to on-site locations for content creation shoots covering experiences, cuisine, events, and seasonal promotions.
• Manage social media presence on platforms such as Instagram, Facebook, LinkedIn, and YouTube, maintaining brand consistency in voice, visuals, and storytelling.
• Develop and implement monthly content calendars aimed at community engagement and follower growth.
• Create, design, and edit creatives for marketing campaigns on Meta and Google platforms, including ads, banners, landing pages, and graphics.
• Engage with audience interactions professionally and promptly, responding to comments, messages, mentions, and reviews.
• Identify, coordinate, and manage partnerships with influencers, creators, and collaborators to boost bookings and brand recognition.
• Analyze performance data and trends to optimize content quality, community engagement, and campaign success.
• Collaborate closely with the marketing team to enhance campaign effectiveness through creative assets.
• Refer qualified booking inquiries to the Reservations Team for follow-up and customer conversion.

Candidate Profile

• 2 to 5 years of marketing experience within hospitality, travel, lifestyle, or food & beverage sectors.
• Strong portfolio exemplifying content creation from conception to editing.
• Proficient in mobile photography and videography.
• Experienced with creative software such as CapCut, Adobe Premiere Pro, Lightroom, Photoshop, Canva, or equivalents.
• Familiarity with social media management tools and analytics like Meta Business Suite, YouTube Studio, and LinkedIn insights.
• Excellent storytelling and copywriting skills.
• Highly self-driven, organized, and comfortable working autonomously.
• Ready for frequent travel to properties for content shoots.

Additional Desired Skills

• Experience managing influencer marketing campaigns.
• Basic knowledge of Meta Ads and Google Ads platforms.
• Skills in drone videography.
• Ability to create motion graphics and animations.
• Background in hospitality or luxury lifestyle marketing.

Performance Metrics

• Consistency and quality of produced content.
• Growth and engagement in organic audience communities.
• Responsiveness to audience interactions.
• Effectiveness of creative assets in paid campaigns.
• Execution of creator collaborations.
• Generation of qualified social media inquiries.
• Expansion of YouTube and LinkedIn channels.
• Enhancement of overall brand presence across platforms.

Compensation and Benefits

• Monthly salary between ₹60,000 and ₹70,000 CTC, commensurate with experience.
• Performance-related incentives aligned with agreed key performance indicators.
• Travel expenses covered for property visits.
• Accommodation and meals during on-site shoots.
• Access to paid software subscriptions and creative tools.

Work Details

• This is a full-time position work-from-home role with required travel to various resort locations in Maharashtra.

Application Process

Applicants should provide their CV, portfolio, social media management links, samples of their best content, and a brief statement of suitability.