Job description

Role Overview

Join the rapidly growing marketing team at Blackpearl Group, a technology leader listed on the NZX and ASX, as a Content Marketing Specialist for the Pearl Diver product. Pearl Diver is an innovative real-time audience and buyer intent platform designed specifically for marketers and agencies. This position is based in Auckland, New Zealand, and involves crafting and executing creative content strategies across multiple digital channels to support marketing and sales efforts.

Key Responsibilities

Develop and maintain a dynamic content calendar covering advertisements, social media, email campaigns (eDM), website content, and account-based marketing (ABM) support.
Produce compelling product-related content including ad creatives, social media visuals, landing page components, and product imagery.
Compose and enhance concise product messages tailored for different platforms and audiences, as well as longer form case studies.
Partner with the Head of Marketing to shape and implement the go-to-market (GTM) strategy for Pearl Diver.
Create multiple content variations to support testing across formats, messaging hooks, and visual designs.

Ideal Candidate Profile

At least three years of experience in B2B marketing environments.
Evidence of high-quality design output across digital channels showcased in a portfolio.
In-depth knowledge of B2B SaaS markets and GTM functions.
A creative approach coupled with an eye for visually engaging content aimed at commercial objectives.
Strong communication skills to effectively convey key value propositions internally and externally.
Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and tools like Canva.
Experience with content management systems and email marketing platforms, preferably HubSpot.
Excellent organizational abilities to manage multiple projects simultaneously.

Additional Advantageous Skills

Basic understanding of HTML and web design principles.
Experience with Webflow platform.
Skills in video editing or motion graphics.

Company and Culture

Blackpearl Group is a data technology pioneer delivering AI-enhanced sales and marketing solutions in the US market and beyond. With offices in New Zealand, the USA, and other global locations, the company champions innovative data utilization to boost small and medium business growth. The workplace culture promotes diversity, fun, collaboration, and a fast-paced, outcome-driven environment.

Benefits and Work Conditions

Flexible working hours tailored to role requirements.
Opportunity to be part of a high-performing, collaborative team passionate about impactful achievements.

Additional Information

Work location: Auckland, New Zealand (on-site)
Employment type: Full-time
Contact location: Blackpearl Group, 1305 W Auto Dr, Phoenix, AZ 85284
Company Number: 4064918

Content Marketing Specialist

Where you'll work