Content Marketing Executive

About LEO LIN

Established in 2017 by Founder and Creative Director Leo Lin, LEO LIN is recognized globally for its bold, luxurious designs featured in premier retail stores. The brand aspires to lead as a luxury name bringing joy and boldness that inspires wonder, adventure, and happiness in every woman. Its mission goes beyond fashion by building enduring emotional connections that make clients feel confident and cherished during special moments.

• The Joy is in the Journey
• Luxury in Every Detail
• Lead by Listening
• Committed to Social Responsibility

Role Overview

Reporting to the Senior PR/Marketing Manager, the Content Marketing Executive will take charge of managing the organic content calendar for Instagram, TikTok, and Pinterest. This role involves close collaboration with Brand and Digital Marketing teams to drive content creation across Australian, US, and Middle Eastern markets. The goal is to produce seasonal storytelling that embodies LEO LIN’s brand identity.

Content Creation and Planning

• Manage daily content scheduling for social platforms aligned with strategic marketing frameworks and digital amplification plans.
• Create high-quality visual and written content including feed posts, Reels, Stories, and short videos that reflect the brand’s style and voice.
• Work with senior marketing managers on seasonal content themes, ensuring relevance to varied markets and intentional execution.
• Contribute ideas considering seasonal opposites and cultural contexts across multiple regions.
• Develop supplementary still-life and product visuals to complement campaign materials.
• Write blogs and captions that deepen seasonal storytelling tailored for specific markets.
• Produce promotional graphics and social media advertisements for full-priced and off-price events.

Digital Marketing Assistance

• Support execution of marketing activities like email scheduling, asset management, and paid campaign coordination.
• Help prepare and analyze marketing reports with platform data and content performance insights.
• Aid in lead generation efforts by managing creative assets for paid social media campaigns.
• Coordinate content for affiliate and partnership programs as they expand.
• Assist with loyalty program communications by producing email and social visuals.

Content Capture and Ideation

• Lead content capture at events and shoots ensuring essential brand moments are documented effectively.
• Gather behind-the-scenes photos and videos at campaigns and e-commerce shoots, focusing on social media appeal.
• Build a seasonal content library in the showroom environment supporting organic and paid social media efforts.
• Identify upcoming content capture needs to ensure the team has assets prepared in advance.

Graphic Design Responsibilities

• Ensure brand consistency across all marketing materials and assets.
• Create promotional graphics regularly to support sales events.
• Maintain thorough asset management with proper version control and organized storage.

Organizational Skills

• Manage briefs and deadlines to meet marketing timetable goals.
• Coordinate with teams to fulfill business and marketing requirements.
• Communicate proactively and clearly about projects and schedules across departments.
• Exhibit a positive, solution-oriented attitude in all interactions.
• Demonstrate creativity and a habit of sourcing inspirational material aligned with the brand.
• Show initiative, attention to detail, and adaptability in a dynamic work environment.
• Thrive as a collaborative team member in a fast-paced setting.
• Express enthusiasm for digital marketing and a desire to understand how content influences results.

Candidate Profile

• Minimum of 3 years' experience in marketing, with a strong focus on fashion; luxury experience preferred.
• Proficiency in design and illustration tools such as Adobe Illustrator, Photoshop, and InDesign.
• Good understanding of digital design processes.
• Up-to-date awareness of global fashion trends, retail markets, and consumer behaviors ensuring brand-fit and commercial sense.
• Exceptional attention to detail and luxury brand sensibility.
• Strong organizational skills with the ability to adapt quickly.
• Commitment to fostering inclusive, respectful teamwork.