Content Marketing Executive

Overview

We seek an imaginative and motivated Content Marketing Executive to take charge of and enhance our company's digital footprint. In this role, you will design educational content to inform potential clients, strengthen brand trust, and stimulate lead generation by simplifying intricate accounting and tax concepts into engaging narratives distributed across various platforms. This is a fully remote position with full-time hours, offering significant visibility and control over the firm's marketing outputs.

Key Responsibilities

• Develop and oversee a comprehensive content calendar encompassing blogs, emails, and social media posts.
• Craft compelling content tailored to both individual and corporate accounting audiences.
• Manage paid advertising campaigns on Meta, X, and LinkedIn platforms.
• Produce short videos and design visual elements utilizing Canva and Figma.
• Perform market research to understand audience preferences, industry trends, and identify gaps versus competitors.
• Monitor and analyze content performance metrics, adjusting strategies for continual improvement.
• Work closely with internal team members to ensure content messaging remains accurate, compliant, and consistent with brand identity.

Required Qualifications

• Demonstrated experience in content marketing, copywriting, or digital marketing roles.
• Practical knowledge of advertising platforms including Meta Ads, LinkedIn, and/or X.
• Competency with visual design tools such as Canva and Figma.
• Excellent writing skills, able to produce clear and concise content adaptable to diverse audiences.
• Comfortable appearing on camera and capable of creating basic video content.
• Proficiency in using AI-driven writing and productivity software.
• Highly organized, able to work independently and reliably in a remote work environment.

Desirable Attributes

• Experience or background in financial services, accounting, or marketing for professional services.
• Familiarity with email marketing tools and foundational search engine optimization knowledge.
• A bachelor's degree in Marketing, Communications, Business, or a related discipline.

Why Work With Us

• Entirely remote position allowing flexibility and work-life balance.
• Opportunity to collaborate directly with an experienced CPA within a growing firm.
• Role offers substantial autonomy and influence over creative marketing directions.