Content Marketer

About the Role

Join Pogo as the inaugural Content Marketer and spearhead the B2B content strategy for our enterprise business. This role provides a unique opportunity to leverage exclusive first-party data while determining the most impactful channels and winning strategies for content distribution.

Key Responsibilities

• Manage and lead the company's B2B content initiatives by deciding the topics and content placement.
• Create compelling in-depth content such as reports, studies, and analyses based on proprietary data.
• Write high-quality copy across diverse formats including long-form articles, webinars, outbound emails, paid advertisements, billboards, and organic social media posts.
• Develop and execute content strategies to prioritize channel investment and effectiveness.
• Gain an in-depth understanding of target buyers and craft messaging tailored to their needs.
• Employ language that attracts attention, encourages sharing, and drives conversions.

Candidate Profile

• A proven background of 3 to 6 years in B2B SaaS content creation within fast-paced tech companies.
• Exceptional writing ability across various content forms with a particular strength in long-form content.
• Skilled in utilizing language strategically to engage audiences, create viral content, and convert leads.
• Capability to extract compelling narratives from data, aided by Pogo's exclusive datasets.
• Strong perspectives on managing content functions, understanding important channels for B2B SaaS, their integration, and performance metrics.
• Experience working independently in growth-driven startup environments with genuine ownership of tasks.
• Proficient in integrating AI tools into content production workflows.
• Additional advantages include experience in turning data into engaging consumer-centric stories and a history of public writing with audience growth on social platforms.

What Excites About This Position

• Lead the voice of a rapidly scaling B2B firm across multiple public platforms, from detailed reports to conference keynotes and product launch narratives.
• Use rich, exclusive first-party consumer data to create distinguished content that stands out in the marketplace.
• Enjoy significant autonomy in content creation decisions including topic selection, channel focus, and strategic positioning during scaling phases.
• Discover creative freedom by experimenting with diverse content types and distribution methods without being restricted to conventional channel divisions.
• Contribute to establishing the content culture, strategy, standards, and brand voice from inception as the first dedicated content hire.

Challenges to Consider

• The role is focused on measurable business outcomes such as pipeline generation, engagement, conversion, and distribution rather than purely brand or editorial aspects.
• Initial structural support is limited; you will build systems, workflows, and strategies independently without a large content team or agency partnerships.
• Adaptability is crucial as content strategies may change rapidly based on performance data and customer feedback.
• Balance between high-level strategic planning and hands-on execution including writing, editing, and reviewing various content types is necessary.
• The role requires commitment beyond standard office hours, but offers flexible scheduling and supportive time-off policies including unlimited PTO with a mandatory minimum of 20 vacation days.