Content Creator & Social Media Manager

Role overview

This position is designed for a hands-on creator who can do far more than schedule posts. The ideal person can shoot, edit, write, strategize, and manage social channels while creating content that strengthens trust, increases engagement, generates leads, and supports client growth.

Skinfluence Marketing partners with well-known medical aesthetics, plastic surgery, dermatology, wellness, and healthcare brands across North America, producing content that helps these practices become a top choice in their market.

If you enjoy storytelling, short-form video, brand building, and turning ideas into high-performing social content, this opportunity is built for you.

Core responsibilities

• Plan and carry out on-location content shoots for clients.
• Capture polished photo and video assets, including treatment footage, provider clips, testimonials, patient stories, behind-the-scenes moments, and before-and-after visuals.
• Create short-form videos for platforms such as Instagram Reels, TikTok, YouTube Shorts, Facebook, and similar channels.
• Edit social-first videos with strong hooks, transitions, captions, and narrative flow.
• Adapt edits for different platforms and performance needs.
• Manage social media accounts for multiple clients, including scheduling, publishing, and engagement when needed.
• Help build monthly content calendars, monitor performance, and contribute to reporting and analysis.
• Design social graphics, carousel posts, thumbnails, cover images, story assets, and promotional visuals using Canva and related tools.
• Maintain visual consistency across all content and client brands.
• Track trends, platform updates, and emerging content formats, then turn them into relevant ideas for clients.
• Source and coordinate influencer and creator partnerships, including UGC content where relevant.
• Review creator deliverables and support campaign execution from planning through delivery.

What success in this role looks like

• Consistently delivering strong-quality content on schedule.
• Improving engagement and overall content performance.
• Creating work that contributes to measurable business outcomes.
• Helping clients grow stronger brands and larger audiences.
• Staying proactive with trends, ideas, and platform changes.
• Producing content people genuinely want to watch and share.

Requirements

• At least 3 years of experience in content creation and social media.
• Professional-level experience in photography and videography.
• Advanced ability in video editing and Canva design work.
• Experience managing several social accounts at the same time.
• Strong working knowledge of Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Experience producing short-form video content.
• Excellent copywriting and storytelling skills.
• High attention to detail and the ability to juggle multiple deadlines.

Portfolio submission needed

Applicants must include the following with their application:

• A social media portfolio.
• A photography portfolio.
• A video portfolio.
• Examples of short-form videos created by the applicant.
• Examples of accounts previously managed.
• Proof of content results and performance improvements.

Applications submitted without a portfolio will not be reviewed.

Preferred background

• Experience in medical aesthetics, plastic surgery, dermatology, wellness, or luxury brands.
• Exposure to influencer marketing and UGC campaign management.
• Familiarity with Meta Business Suite, Sprout Social, ClickUp, CapCut, Adobe Creative Suite, Lightroom, and Premiere Pro.

About the ideal candidate

The team is looking for someone who combines creativity with strategy. You should understand that attractive content alone is not enough; it must also capture attention, tell a story, build trust, and encourage action. A strong interest in social media, a habit of studying trends, and a proactive mindset are important for success.

Why join

You will work with an ambitious team supporting respected medical aesthetics and healthcare brands across North America. The work offers the chance to create content with broad reach, influence buying decisions, and help businesses scale.