Content Creator & Social Media Coordinator

About the Role

DNAM Brands is seeking a full-time Content Creator & Social Media Coordinator for an in-house position in Emeryville, CA. This role involves conceptualizing, filming, editing, and publishing engaging short-form video content for social media platforms like TikTok and Instagram Reels. You will be instrumental in growing brand awareness and engagement for a portfolio of well-known brands, including Von Dutch, Ed Hardy, Trina Turk, Valentino Orlandi, and Badgley Mischka. The ideal candidate possesses a strong grasp of current social media trends, UGC-style content, and effective video storytelling, working collaboratively with the Marketing and Creative teams.

Responsibilities

• Develop innovative content concepts and ideas that align with brand objectives and prevailing social media trends.
• Scour platforms like TikTok and Instagram Reels for creative inspiration and emerging trends.
• Formulate detailed shoot themes, create shot lists, and manage content calendars.
• Orchestrate the preparation of products, equipment, props, and wardrobe for content shoots.
• Produce high-quality photographic and video content both in-studio and at external locations.
• Edit short-form video content specifically optimized for TikTok, Instagram Reels, and other social channels.
• Generate and publish a minimum of 15 short-form content pieces weekly.
• Manage and cultivate the brand's TikTok presence, ensuring content remains current and captivating.
• Actively monitor social media for trending audio, challenges, and viral content opportunities.
• Collaborate with internal departments to execute content campaigns and product launches effectively.
• Analyze content performance data and provide actionable recommendations for future content strategies.
• Undertake local travel as required for content shoots, with mileage reimbursement provided.

Qualifications

• Possess 1-2 years of experience in creating content for social media platforms.
• Demonstrate a robust understanding of TikTok, Instagram Reels, and contemporary social media trends.
• Proven experience in shooting, editing, and publishing short-form video content.
• Proficiency in using video editing software and mobile content creation tools.
• Familiarity with User-Generated Content (UGC) marketing principles and content creation.
• Exhibit a strong creative vision for storytelling, visual composition, and aesthetic appeal.
• Maintain a high level of organization, capable of managing multiple projects and meeting deadlines.
• Hold a valid driver's license and possess reliable transportation for local travel to shoot locations.

Preferred Skills

• Prior experience working with fashion, beauty, lifestyle, or e-commerce brands is advantageous.
• Basic knowledge of photography principles and lighting techniques.
• Familiarity with analyzing content performance metrics and social media analytics.

Portfolio Requirement

Candidates are required to submit a portfolio that highlights their relevant work, including TikTok videos, Instagram Reels, UGC content, or any other short-form social media content they have personally created, filmed, and edited.

Additional Information

DNAM Brands may utilize artificial intelligence (AI) tools to assist in various stages of the hiring process, such as application review and resume analysis. These tools serve as support for our recruitment team and do not supersede human decision-making. All final hiring decisions are made by human personnel. For further details on data processing, please contact us.