Content and Copywriting Lead

About the company

Ancient + Brave is a women-founded wellness brand offering an award-winning collection of collagen, supplements, and functional blends. Its products are built on traditional wisdom and backed by scientific validation, with the goal of supporting whole-body wellbeing through simple daily habits.

The business has been recognised among The Sunday Times 100 fastest-growing private companies for three years in a row, most recently at 7th place, and was ranked 4th in the Oresa Retail Growth Index in 2025. The company connects this growth to the strength of its products, the community it serves, and the way it operates.

Social and environmental responsibility is central to the organisation. It is a certified B Corp, a member of 1% for the Planet, and through the Made By Brave Foundation it directs 1%+ of all revenue to environmental and social causes.

The company promotes an inclusive, diverse workplace and values bravery, connection, intention, and integrity. It operates from riverside offices in Lewes, East Sussex.

Role overview

The Content and Copywriting Lead will define the editorial standard for the brand and take ownership of the quality and consistency of content across organic social, newsletters, journals, and broader copy. This role requires a strong writer and sharp editor who can produce work directly while also elevating the output of others.

Working closely with the nutrition and science teams, the role ensures that every piece of content combines strong brand voice with scientific and nutritional credibility. The position reports to the Creative Director and manages the Senior Social Media Manager and Community Manager.

Key responsibilities

This role covers brand copy, editorial quality, organic social, community, CRM newsletters, campaign content, science-led collaboration, and team leadership.

Brand copy and editorial direction

• Create and refine copy across social posts, newsletters, campaigns, website pages, email, and wider brand communications.
• Own the editorial standard across all content touchpoints, ensuring the brand voice remains consistent and distinctive.
• Edit journal content and other materials created by the nutrition team so that technical accuracy and brand expression work together effectively.
• Apply strong sub-editing instincts to improve structure, flow, precision, and readability while preserving each writer’s voice.

Organic social and community

• Lead the organic social strategy across Instagram, Facebook, TikTok, and emerging platforms, ensuring always-on content keeps the brand visible in wellness and culture.
• Shape and manage an employee-generated content approach that helps the team appear authentic and consistent across channels.
• Oversee community engagement with the Community Manager and customer team to keep responses aligned to tone of voice and to strengthen online community performance.

Newsletters and campaign CRM

• Own the newsletter strategy and delivery for the UK, Germany, Spain, and US markets, including editorial planning, writing, and quality control.
• Build newsletter structures that can flex by market while maintaining brand consistency.
• Work with international marketing teams to understand local needs and brief content accordingly.
• Plan and write campaign email content across markets in collaboration with Marketing, Nutrition, Science and Innovation, and CRM teams.

Science and nutrition collaboration

• Partner with Nutrition and Science & Innovation as strategic and creative contributors to shape content direction.
• Turn complex ingredient and nutrition information into original, credible, practical, and inspiring content.
• Brief and develop science-led content ideas that use in-house expertise as a brand strength beyond compliance.
• Establish a smooth working rhythm that makes expert collaboration a natural part of the content process.

Team leadership

• Manage the Senior Social Media Manager and Community Manager with clear direction, thoughtful review, and support for growth.
• Collaborate with the Creative Director on content direction and with the wider creative team on campaign work.
• Work alongside the PR team to create content that connects earned and owned media channels.

What the company is looking for

The ideal candidate will bring a strong portfolio, advanced editing ability, experience leading organic social strategy, and confidence working across multi-market content operations. A background in consumer brands, wellness, health, beauty, or editorial settings is important, especially where writing quality affects commercial results.

You should be comfortable moving between short-form and long-form writing, from social captions to detailed newsletters and science-led articles, while maintaining tone and clarity. The role also calls for curiosity about wellness, nutrition, and science, along with strong judgment around trends, brand fit, and content impact.

The company values a culture built on bravery, integrity, connection, and intention, and expects people to work in a fast-moving, collaborative environment.

Working model

This is a full-time, office-based role in Lewes, East Sussex. The company asks candidates to apply only if they are happy to commute to its headquarters on a full-time basis.

Although most roles are advertised as full-time, part-time arrangements may be discussed where suitable. Reasonable adjustments can be requested during the application or interview process. Recruitment agencies are not currently required for this role.

Why join

The organisation offers a collaborative and inclusive environment where people are supported and valued.

• A discretionary bonus tied to company performance and individual contribution, with annual salary reviews.
• Private Medical Insurance for faster access to high-quality healthcare.
• A Medicash benefit with specialist consultations, 24/7 virtual GP access, health screenings, dental and optical support, complementary therapies, and an employee assistance programme.
• 25 days of annual leave plus bank holidays, along with one additional wellbeing day.
• ESG-invested pension contributions.
• Access to the Mintago platform for financial wellbeing advice, retail discounts, and salary sacrifice options such as childcare, cycle to work, gym membership, groceries, electric vehicles, and mobile or tech purchases.
• Ongoing training and professional development, plus complimentary nutrition and meditation sessions in the office.
• A stocked kitchen, unlimited A+B products, and 50% off any product purchase.
• Two social events each year to encourage team connection.
• Laptop and headphones provided, with office equipment including monitors, ergonomic chairs, and sit-stand desks.

Culture and values

The brand describes its culture through four shared beliefs: bravery, integrity, connection, and intention. Bravery means being courageous, bold, and experimental. Integrity means being honest, accountable, and ethical. Connection means being collaborative, inclusive, and open. Intention means being purposeful, proactive, and focused.