Consumer Marketing Manager, East Africa

Overview

As a key figure within Spotify's Markets & Subscriber Growth organization, the Consumer Marketing Manager will spearhead marketing efforts tailored for East Africa and select Sub-Saharan African regions. This role involves crafting campaigns that authentically engage listeners and drive user acquisition, engagement, and retention aligned with local cultures and insights.

Key Responsibilities

• Lead and execute consumer marketing campaigns focused on East African markets and support culturally relevant campaigns across other Sub-Saharan African countries.
• Collaborate cross-functionally with marketing, music, partnerships, media, analytics, and creative teams to develop and deliver impactful campaigns from concept to implementation.
• Leverage both platform-based and external insights to analyze audience behavior, explore market opportunities, and identify growth drivers that shape strategic marketing decisions.
• Create comprehensive creative and media briefs by coordinating with internal teams and external agency partners.
• Implement initiatives aimed at acquisition, engagement, and retention of both Free and Premium Spotify users.
• Identify and establish local partnerships with creators, agencies, and cultural entities to enhance brand visibility and consumer preference.
• Analyze campaign results meticulously and translate findings into actionable strategies for upcoming marketing programs.
• Adapt global marketing campaigns to local contexts to resonate with diverse consumer bases across various markets.
• Support the promotion of local music and cultural activities through collaborations with internal and regional teams.

Candidate Profile

• Minimum of 4 years’ experience in consumer or brand marketing or campaign management focused on East African markets.
• Proven track record managing campaigns across multiple Sub-Saharan African countries or regions.
• Strong background in brand strategy, consumer insights, digital marketing, media planning, and project management.
• Experience delivering successful marketing campaigns in digital, FMCG, retail, entertainment, or technology sectors.
• Proficient at transforming cultural and consumer insights into effective marketing strategies and executions.
• Comfortable analyzing data and using performance metrics to assess and enhance campaign impact.
• Ability to juggle multiple projects while maintaining detailed execution and high quality.
• Collaborative team player with experience working alongside diverse agencies and stakeholders.
• Proactive and solution-oriented approach adept at navigating fast-paced environments.
• Passionate about local culture, storytelling, and creating authentic audience experiences.

Additional Information

• Location: Nairobi, Kenya.
• This role is offered as a long-term contract position through a third-party agency.
• Spotify is committed to equal employment opportunities and fostering an inclusive workplace where diversity is valued and encouraged.
• Applicants are supported throughout the recruitment process with accommodations available upon request to ensure accessibility.
• Spotify’s mission centers on empowering creative artists and connecting fans globally through innovative audio streaming services.