Consumer Insights Manager - FMCG Sector

About Numerator

Numerator is transforming the market research landscape by delivering unparalleled insights into consumer behaviors and the factors influencing them. We help top brands and retailers worldwide succeed through forward-looking market intelligence.

Role Overview

We are seeking a dynamic Consumer Insights Manager to oversee a client portfolio within Kenya's FMCG sector. This role involves leveraging consumer and shopper panel data to produce strategic, actionable growth plans for FMCG clients. The position also focuses on commercializing consumer panel solutions to boost revenue by nurturing strong client relations.

Key Responsibilities

• Establish and sustain trusted partnerships with FMCG clients, serving as their primary liaison.
• Deliver comprehensive, insight-driven analyses and recommendations derived from consumer and shopper panel data.
• Demonstrate strong analytical aptitude, adept at handling diverse quantitative datasets and identifying causal relationships.
• Translate long-term consumer panel data into strategic growth initiatives.
• Maintain up-to-date knowledge of the Kenyan FMCG sector and consumer trends, providing relevant advice to clients.
• Expand and leverage networks within Kenya's FMCG manufacturing industry.
• Support clients in business growth by effectively utilizing consumer panel insights.
• Manage workload efficiently, prioritize tasks, and proactively resolve issues to meet client needs.
• Conduct impactful presentations aligning with client objectives, highlighting key behavior patterns and actionable suggestions.
• Identify revenue growth prospects by broadening networks, understanding client challenges, and co-developing data-driven solutions.

Qualifications and Experience

• A minimum of 8 years in consumer research and shopper insights, preferably with a reputable market research firm.
• Proven track record in independently managing and fostering FMCG client relationships.
• Skilled in interpreting complex consumer data and converting findings into practical business strategies.
• Excellent verbal and visual communication skills for delivering compelling presentations.
• Strong curiosity and analytical mindset with passion for exploring consumer behavior.
• Commercially savvy, capable of identifying and unlocking revenue opportunities through shopper insights.
• Positive, proactive approach and commitment to team goals.
• Highly collaborative and adaptable across diverse cultural and technical settings.
• Exceptional interpersonal skills capable of engaging stakeholders at all organizational levels.
• Experience leading research teams to deliver client services effectively.