Communications, Sustainability and Responsibility Manager

About the Organization

East African Breweries PLC (EABL) is one of East Africa’s major branded alcohol beverage businesses, with a broad portfolio that includes beer, spirits, and adult non-alcoholic drinks (ANADs). It operates as a total adult beverage company serving consumers across the region.

The company has a substantial footprint in Kenya, Uganda, and Tanzania, supported by breweries, distilleries, related industries, and a distribution network across East Africa. It also manages a growing export business both within the wider Eastern Africa region and beyond it. EABL’s wide-ranging operations help it deliver high-quality brands to consumers while creating long-term value for investors in East Africa.

The business functions in a multicultural, multinational, and multi-currency setting, with exposure to a range of regulatory, tax, and compliance obligations. EABL is also a publicly listed company on the securities exchanges of Kenya, Uganda, and Tanzania.

Role Purpose

This position supports the Corporate Relations Director in planning and executing internal and external communication strategies for corporate and functional teams. It also plays a central role in driving the organisation’s Sustainability Strategy, known as Spirit of Progress, and in demonstrating how the programme contributes to social and economic development for communities and the country.

The role is further responsible for strengthening staff engagement and supporting financial performance through creative, relevant, and effective communication across multiple platforms.

Key Responsibilities

Internal and external communications, corporate reputation management, sustainability programme execution, stakeholder engagement, community support, and reporting form the core of this role.

• Coordinate communication activities across all business units in SBL.
• Draft and edit staff newsletters, organisational announcements, and other internal communication materials or campaigns.
• Boost employee engagement through engaging communication formats such as town halls, themed weeks, and similar initiatives.
• Develop communication symbols and rituals that keep internal communications lively, current, and relevant.
• Partner with the top management team to support a unified “one voice” approach to messaging.
• Work with departments across the organisation to ensure communication reaches the entire business evenly.
• Own the corporate communications and public relations cycle plan and oversee related agency management.
• Track the external environment to spot reputation-building opportunities and emerging threats, then respond appropriately.
• Advise on the right message, audience, and delivery route for information cascades.
• Develop and manage content for online and social media platforms.
• Administer PR agency contracts and ensure delivery of agreed workstreams.
• Lead delivery of the organisation’s Sustainability Strategy, Spirit of Progress.
• Plan and implement the three pillars of the sustainability strategy: Promote Positive Drinking, Champion Inclusion and Diversity, and Pioneer Grain to Glass Sustainability.
• Ensure sustainability programmes meet their KPIs, including initiatives under Positive Drinking, Inclusion and Diversity, and Water for Life.
• Build and manage strategic partnerships with project partners, government bodies, and regulators to advance the Spirit of Progress agenda.
• Promote the sustainability strategy internally across all departments and production sites.
• Handle donation-related matters and community support engagements.
• Build understanding and support for Spirit of Progress initiatives among both internal and external audiences.
• Engage stakeholders on topics such as alcohol in society, inclusion and diversity, agribusiness, people with disabilities, and community support initiatives.
• Drive implementation of the agriculture programme, Shamba Ni Mali, and support meaningful engagement with more than 5,000 farmers working with SBL.
• Mobilise support from other SBL functions and employees for community support programmes.
• Prepare and share timely progress reports on Spirit of Progress implementation.
• Contribute inputs for EABL’s Annual Integrated and Sustainability Reports and coordinate impactful local launches of those reports.

Qualifications and Experience

A bachelor’s degree in international relations, public relations, journalism, or a related discipline is required.

The ideal candidate should bring 4 to 6 years of experience in public relations or sustainability-related work, along with practical business understanding and strong commercial awareness. Experience in building relationships with key organisational partners is important, as is a proven record of project management in community support initiatives.

Employment Details

This is a regular full-time position based in Dar es Salaam, Tanzania.

Additional Information

The role sits within a complex, multinational operating environment and involves working across multiple currencies as well as regulatory, tax, and compliance requirements. The position also includes responsibility for community donations and support-related engagement, preparation of sustainability reports, and coordination of local report launches.