Communication, Social and Entertainment Internship Europe at PUMA

About the Role

PUMA is in pursuit of dynamic individuals who embody SPEED & SPIRIT—driven performance, vibrant sporting heritage, strong teamwork, and authentic self-expression. We encourage all genders to apply and embrace diversity and inclusion in our workplace. This internship offers a unique opportunity to contribute to marketing and communication activities within the European markets at PUMA.

Key Responsibilities

• Assist in adapting global campaign resources for regional use, ensuring readiness of market-specific materials and activation strategies across Europe.
• Contribute to the coordination and execution of regional marketing events across product categories, guaranteeing impactful delivery.
• Collaborate with cross-functional teams including Social, Influencer, Category, and Media groups to seamlessly integrate marketing activations throughout the consumer journey.
• Manage regional product seeding projects by organizing seeding lists, overseeing product allocation, coordinating talent engagement, and tracking logistics to maximize brand visibility.
• Support social media operations by aiding in content calendar management, scheduling posts, and monitoring community engagement on European platforms.
• Provide assistance in public relations and communications tasks such as tracking media coverage, updating press contact lists, and tailoring press materials for regional application.
• Monitor and report on the effectiveness of events and seeding initiatives by analyzing KPIs and ROI across Social, PR, Events, Earned Media, Influencer, and Sports Marketing Activations; familiarity with campaign management tools is advantageous.

Candidate Profile

• Currently enrolled in a related degree program like Marketing, Communications, Business, or a similar field for the full internship duration.
• Possesses initial practical exposure to marketing, social media, or brand communication through internships, academic projects, or extracurricular activities.
• Demonstrates enthusiasm for sports, fashion, culture, and has a keen interest in marketing trends and content creation.
• Exhibits excellent organizational abilities, with strong attention to detail and capability to juggle multiple responsibilities in a fast-paced, collaborative setting.
• Proficient in Microsoft Office tools (Excel, PowerPoint), comfortable using social media platforms, and ideally experienced with social media scheduling or analytics software.
• Shows initiative and eagerness to learn in a lively, international working environment.
• Fluency in English is mandatory; knowledge of additional European languages is beneficial.
• Internship commencement on September 1, 2026, lasting six months.

Equal Opportunity and Values

PUMA is committed to providing equal employment opportunities regardless of race, color, religion, national origin, gender identity or expression, sexual orientation, age, or disability status. Our hiring decisions are made by people, not automation, ensuring fairness, transparency, and respect throughout the process. We celebrate and empower everyone to be their authentic selves within our global community.

About PUMA

PUMA is a global leader in sports footwear, apparel, and accessories, inspiring athletes and active individuals worldwide. The PUMA Group includes PUMA, Cobra Golf, and stichd, operating in over 120 countries with a workforce of approximately 22,000 employees.