Commercial Director - UK & Ireland

Role Overview

The Commercial Director for the UK and Ireland takes on a pivotal leadership position to spearhead sales growth, enhance customer satisfaction, and achieve set revenue goals within these regions. This role involves overseeing diverse teams including sales, technical support, training, inside sales, and account management to ensure seamless coordination aligned with strategic business objectives.

Key Responsibilities

• Formulate and execute a tailored sales strategy for UK and Ireland with a focus on building lasting partnerships with installation companies and major installers.
• Lead, mentor, and align the efforts of sales, technical support, and administrative teams towards delivering exceptional customer service and meeting company targets.
• Drive business development by nurturing relationships with key customers and large distribution channels to cultivate high-volume and loyal partnerships.
• Develop comprehensive operational business plans to present to executive leadership, outlining strategies for market expansion, engagement with installers, and revenue achievement.
• Ensure sales targets are met or surpassed by expanding market share and fostering enduring customer loyalty.
• Manage key accounts by strengthening ties with principal firms and channel partners through continuous engagement and dedicated support.
• Engage regularly with major installation partners to understand their needs, tailor sales solutions, and provide effective post-sale service.
• Conduct thorough market trend analysis, competitor assessments, and customer behavior studies within the installation sector to adapt strategies for competitive advantage.
• Define pricing policies, discount structures, and terms for key installation companies and channel partners to bolster regional growth.

Candidate Requirements

• Proven experience working within installation sales, especially with major installation companies and channel partners in the technical or security systems field.
• Demonstrated leadership skills managing multifunctional teams including sales, technical support, inside sales, and administrative functions.
• Comprehensive knowledge of the UK and Ireland installation industry including key stakeholders, market trends, and customer expectations.
• Capability to devise data-informed strategic sales plans with proactive problem-solving and business opportunity identification.
• Expertise in technical sales involving complex solutions and success in managing channel sales.
• Strong communication abilities, both written and verbal, with proficiency in negotiating and relationship-building with sector decision-makers.
• Excellent organizational and project management skills to handle complex roles and cross-functional teams.
• Willingness to travel within the UK and Ireland and occasionally to company headquarters.

Essential Personal Qualities

• A focus on business growth, expansion, and creating new opportunities.
• Strategic thinker capable of converting vision into tangible, long-term results.
• Possesses sharp commercial insight regarding revenue, profitability, and market behaviors.
• Results-oriented with a commitment to achieving measurable goals.
• High sense of accountability and ownership with a drive to execute and enforce accountability.
• Decisive decision maker, capable of timely, effective choices in uncertain situations.
• Resilient and persistent, maintaining energy and focus under challenging conditions.

Ideal Candidate Profile

A commercially focused leader who skillfully balances strategic planning and practical execution, inspiring teams and driving continuous growth and transformational change with confidence and responsibility.