Commercial Analyst, Fresh Delivery

About Krispy Kreme

Founded in 1937, Krispy Kreme has consistently focused on producing fresh doughnuts using the original recipe. The brand’s iconic Hot Light signals fresh doughnuts are being made, attracting customers to enjoy them hot off the line. Headquartered in Charlotte, NC, Krispy Kreme operates in over 35 countries through doughnut shops, retail partnerships, and a fast-growing ecommerce and delivery business.

Role Overview

We seek an astute, inquisitive analyst with a commercial mindset to join our team. This position offers a strategic role interfacing with sales, demand planning, and commercial strategy teams, transforming complex data into actionable insights and overseeing their execution across the organization.

Key Responsibilities

• Analyze sales performance at broad and detailed levels to identify underperforming segments/stores, determine causes, and develop improvement strategies.
• Track portfolio and segment performance through weekly and monthly scorecards using multiple data sources including Circana/IRI, Luminate, Retail Link, and OAC.
• Assess pricing and trade promotion effectiveness to evaluate ROI and advise on future strategies.
• Design and analyze test/control market experiments to measure key performance indicators.
• Gain comprehensive understanding of commercial sales operations to ensure insights align with business realities.
• Collaborate with demand planning to identify opportunities and flag risks impacting profitability.
• Evaluate outcomes of demand planning trials and new product launches, monitoring promotional events and seasonality to detect anomalies.
• Proactively spot trends, create clear actionable recommendations, and ensure follow through across teams.
• Develop compelling presentations tailored for senior leadership and customer meetings.
• Create, maintain, and improve Power BI dashboards and reports, shaping new visualizations to enhance business insight.
• Transform large datasets into accessible formats for decision making.
• Lead category presentations during customer business review processes.

Essential Qualifications

• Minimum 3 years’ experience as a commercial or sales analyst, ideally in consumer goods or retail sectors.
• Strong understanding of sales organizations, drivers of performance, and commercial sales functions.
• Expertise in Power BI report/dashboard creation and data navigation.
• Proficient in handling large datasets and deriving meaningful insights.
• Ability to convert data analysis into clear, actionable business recommendations and drive cross-functional implementation.
• Experience with retail data platforms such as Circana/IRI, Luminate, Retail Link or similar.
• Bachelor’s degree in Business, Statistics, Marketing, or related field.

Preferred Attributes

• Experience collaborating with demand planning teams.
• Self-motivated with initiative to independently pursue deeper insights.
• Curious and analytical mindset that goes beyond surface-level data.
• Background in consumer packaged goods, food and beverage, or high-turnover retail environments.
• Strong communication and presentation skills, comfortable addressing senior executives and customers.
• Proven influence in decision-making processes beyond just reporting data.

Benefits

• Comprehensive medical, vision, and dental insurance.
• Employee discount program.
• 401(k) retirement plan.
• Generous paid time off policy.
• Company events and educational reimbursement.
• Adoption assistance, life insurance, FSA/HSA plans, and pet insurance.

Diversity and Inclusion

Krispy Kreme is committed to equal opportunity and values diverse backgrounds and perspectives, ensuring an inclusive culture where every individual’s authentic self is welcome and respected.

Community and Environmental Commitment

We actively support local communities through donations and fundraising events, partnering with organizations like Feeding America. Our environmental initiatives include greenhouse gas emission assessments and waste reduction programs.