Job description

About the Company

xREALM, founded in 2021, is a boutique platform specializing in private, dedicated game servers tailored for persistent-world survival and multiplayer games. With a compact team of roughly 10 members, this bootstrapped company prides itself on agility, efficiency, and a decade of gaming industry expertise from its founders. xREALM’s key advantage lies in the trust cultivated with leading studios developing user-generated content (UGC) and private game servers, supporting them throughout development, launch, and beyond.

Role Overview

As the Chief Marketing Officer at xREALM, you will take full ownership of the marketing strategy across both business-to-consumer (B2C) and business-to-business (B2B) segments. The challenge includes launching and scaling player-focused private game server sales alongside establishing xREALM as the premier, trusted brand for studios in the UGC and private server space. This senior individual contributor role demands hands-on involvement from the ground up, closely collaborating with the CEO and founders.

Key Responsibilities

Lead the entire marketing funnel for both B2C and B2B, from strategic planning to execution.
Create compelling differentiation by honing unique selling propositions (USPs) to appeal to players and studio partners.
Drive revenue growth efficiently, with limited resources reflective of a bootstrapped environment.
Develop and leverage studio relationships and community engagement to build a marketing moat resistant to competitors.
Base all marketing decisions on data insights rather than assumptions.

Required Skills and Expertise

B2C Growth:

Expertise in online marketing, preferably with experience in game server or hosting industries, or strong e-commerce background.
Proficiency in performance marketing focusing on paid user acquisition yielding positive return on investment.
Experience creating creator and influencer marketing programs targeting player engagement.
Competence in social media promotions.
Skills in optimizing online stores and increasing conversion rates.
Proficient in newsletter, email, and WhatsApp marketing strategies.
Strong capabilities in data-driven marketing, including experimentation, analytics, and scalable growth tactics.

B2B Brand Development:

Ability to position and articulate xREALM’s unique value to build trust within developer communities.
Clear and credible communications geared towards developer and studio partners.
Organizing and participating in industry events that attract studios and gaming professionals.
Experience in public relations to build authority and draw attention.
Hosting webinars aimed at educating partners and generating leads in the sales pipeline.

Work Environment and Culture

You will operate within a lean, fast-moving team, expected to execute tasks personally before delegating. Leveraging artificial intelligence tools and collaborating across internal teams is essential to amplify productivity. This bootstrapped culture emphasizes discipline and efficiency rather than limitations. While German language skills are advantageous, English is the primary working language.

Application Instructions

The company is embarking on an important growth phase, supported by a validated product, strong partnerships, and a trusted reputation. Interested candidates should submit their resume, a concise cover note explaining their fit for this role, and examples of past achievements they are proud of.