Chief Marketing Officer

Role Overview

Kally Freelance is hiring a full-time Chief Marketing Officer to work onsite in Dubai. The position focuses on building and executing marketing and communications strategies for a varied client portfolio, covering everything from early-stage discovery and planning through delivery and results measurement.

The role also includes leading the group’s marketing, digital transformation, customer engagement, and brand agenda across all business units. Reporting to the Chairman/CEO, the CMO will support long-term growth through digital innovation, AI-driven marketing, customer insight, and integrated commercial planning.

In addition, the role is expected to strengthen market visibility, improve lead generation and revenue performance, upgrade customer experience, and create a marketing environment powered by data, automation, analytics, and new technologies.

Key Responsibilities

The CMO will be expected to shape the group’s marketing direction, manage brand and communications priorities, and align marketing efforts with business objectives.

• Create and implement an integrated marketing strategy that supports company goals and commercial growth.
• Support revenue growth through better lead generation and customer acquisition.
• Set group-wide standards for marketing governance, brand consistency, and commercial alignment.
• Work with business leaders to improve sales performance and expand into new markets.
• Build market intelligence and positioning approaches based on competitive analysis.
• Lead the digital marketing transformation across all business units.
• Develop AI-enabled marketing capabilities such as predictive analytics, personalization, customer segmentation, and automation.
• Promote the use of generative AI and intelligent content tools to improve campaign quality and efficiency.
• Implement AI-based CRM systems, customer engagement platforms, and journey optimization practices.
• Identify and adopt emerging technologies that improve marketing impact and customer experience.
• Design an end-to-end customer lifecycle strategy covering acquisition, engagement, retention, and loyalty.
• Improve customer experience across both digital and physical touchpoints.
• Lead CRM transformation and marketing automation programs.
• Use customer data and behavioral insights to improve conversion performance.
• Define the group’s brand architecture and positioning strategy.
• Maintain consistent brand expression across all subsidiaries.
• Oversee corporate communications, media engagement, and public relations.
• Strengthen employer branding and corporate reputation.
• Lead content strategy and thought leadership initiatives.
• Manage performance marketing across paid media, SEO, SEM, social media, websites, mobile apps, and other digital channels.
• Run omnichannel campaigns and improve efficiency across all channels.
• Improve CAC, ROAS, and overall marketing ROI.
• Drive optimization of websites and applications through analytics and experimentation.
• Build scalable digital ecosystems that support business growth.
• Establish marketing analytics and business intelligence capabilities.
• Create executive dashboards to track marketing performance.
• Use AI and predictive analytics to support better decision-making.
• Lead innovation programs that improve engagement and commercial results.
• Encourage testing, optimization, and continuous improvement across all marketing activity.
• Build and lead a high-performing group marketing team.
• Develop team capabilities, succession plans, and leadership pipelines.
• Set policies, processes, governance frameworks, and performance standards.
• Manage external agencies, technology partners, and strategic alliances.
• Promote a workplace culture built on innovation, collaboration, accountability, and improvement.

Requirements

• A bachelor’s degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field is required; an MBA or master’s degree is preferred.
• Professional certifications are advantageous, including CIM, DMI, Google Marketing Platform, HubSpot, Meta Blueprint, AI in Marketing/Marketing Automation, and CRM certifications such as Salesforce, Microsoft Dynamics, or HubSpot.
• At least 15 years of progressive marketing leadership experience is required.
• A minimum of 7 years in an executive-level marketing leadership role is expected.
• Experience in diversified business groups, conglomerates, or multinational organizations is needed.
• Proven track record in digital transformation, AI-led marketing, customer experience, CRM, branding, and commercial growth is essential.
• Ability to scale marketing operations across multiple industries and business units is required.

Additional Information

This is a full-time, onsite leadership role based in Dubai, United Arab Emirates.

The position is intended for a senior marketing executive who can lead strategic growth, manage change across the group, and coordinate with internal and external stakeholders at a high level.

No salary, vacancy count, start date, or application deadline was specified in the source.

No internship duration applies to this role.

Summary of Focus Areas

The role centers on integrated marketing strategy, digital transformation, AI-powered customer engagement, CRM, brand management, performance marketing, analytics, and executive leadership.