Chief Executive Officer

About the Club

King’s Lynn Town FC is a full-time professional football club competing in the Enterprise National League North. The club has a strong legacy, a dedicated fan base, and ambitious plans to keep growing.

This role offers an opportunity for a commercially aware, practical leader to shape the business, commercial, and operational direction of one of Norfolk’s leading sporting organisations.

Role Overview

The Chief Executive Officer will take responsibility for the club’s day-to-day business leadership, commercial performance, and operational delivery. Working alongside the Board, staff, volunteers, supporters, sponsors, and other stakeholders, the successful candidate will help execute strategic goals, support sustainable growth, deepen community ties, and keep the club positioned for long-term progress.

The position suits a highly driven professional who can balance leadership, commercial thinking, and hands-on operational execution across the club’s activities.

Strategic Leadership

• Work with the Board to shape and implement the club’s long-term direction.
• Help deliver growth initiatives and strategic projects approved by the Board.
• Spot opportunities to grow income, improve efficiency, and strengthen the club’s standing in the community.
• Provide the Board with regular updates, analysis, and recommendations.
• Prepare yearly business and operational plans that align with the club’s strategic priorities.

Commercial Development

• Lead commercial functions covering sponsorship, partnerships, hospitality, events, retail, ticketing, and conferencing.
• Create new income opportunities and grow existing commercial channels.
• Develop strong relationships with sponsors, partners, and local businesses.
• Support the expansion of digital, retail, and supporter engagement platforms.
• Increase use of the stadium and club facilities across the year.
• Build and deliver non-matchday revenue opportunities.

Operations and Governance

• Oversee the club’s everyday operations.
• Maintain strong financial control, budgeting discipline, and cost management.
• Produce annual budgets, forecasts, and management reports for the Board.
• Ensure compliance with National League, FA, and other relevant regulations.
• Manage stadium operations, facilities, and matchday delivery.
• Keep governance frameworks, policies, and reporting structures in place and effective.
• Coordinate with suppliers, contractors, and service providers.
• Support capital and infrastructure projects as needed.
• Promote equality, diversity, and inclusion through best-practice policies and working standards.

Leadership and People Management

• Lead and support staff and volunteers across the club.
• Build a positive, accountable, and high-performing working culture.
• Encourage clear communication and collaboration between departments.
• Support the recruitment, development, and retention of staff and volunteers.
• Create an environment focused on teamwork, professionalism, and continuous improvement.

Community and Stakeholder Engagement

• Represent the club as a senior ambassador.
• Build effective relationships with supporters, community groups, local authorities, education providers, and governing bodies.
• Support initiatives that strengthen the club’s impact in the local community.
• Help improve the club’s reputation and supporter experience.
• Attend events, meetings, and stakeholder engagements when required.

Candidate Profile

The club is looking for someone with strong leadership presence, solid commercial judgement, and the ability to operate effectively in a fast-moving environment. The role requires flexibility, including evenings and weekends when needed.

Essential Requirements

• Prior experience in a senior leadership, operational, commercial, or executive position.
• Good understanding of commercial performance and financial management.
• Experience handling budgets and driving sustainable growth.
• Excellent communication and stakeholder relationship skills.
• Ability to lead teams and improve organisational performance.
• Strong planning, organisation, and project management ability.
• Willingness to work flexible hours, including evenings and weekends.
• Strong problem-solving ability and sound decision-making in a busy environment.

Desirable Experience

• Background in sport, leisure, hospitality, events, retail, or community-focused organisations.
• Experience working with Boards or governance structures.
• Understanding of supporter-led or community-based organisations.
• Experience leading organisational change and growth.
• Genuine interest in sport and community engagement.

Why This Role Stands Out

This is a chance to make a meaningful contribution to an ambitious football club with strong growth potential. The successful candidate will play a central role in improving operations, expanding commercial activity, enhancing supporter engagement, and supporting the club’s long-term success.

Application Process

Applicants should send a CV and a covering letter explaining their suitability for the role to the club. Applications will be assessed on a rolling basis, and the recruitment process may close once a suitable candidate has been found.