Chief Executive Officer (CEO)

Role overview

This is a senior leadership opportunity to take full responsibility for a profitable consumer wellness and lifestyle business that is preparing for its next stage of expansion. The company serves a worldwide audience with products and offerings in mindfulness, health, and personal development. In this role, you will shape the long-term direction of the business, drive execution across the organization, and guide it from mid-eight-figure revenue toward a much larger global scale.

You will partner closely with the Founder, who will be moving into a Chairman position, and help establish the structure, leadership framework, and operating model needed for sustainable growth. The role calls for a leader who can think strategically while staying actively involved in day-to-day execution in a fast-paced, mission-led environment.

Key accountabilities

• Set the company’s strategic direction and turn it into a practical growth roadmap that expands revenue while remaining true to the brand’s mission and values.
• Direct daily business operations to ensure strong performance, efficiency, and scalability across every function.
• Recruit, guide, and develop a high-performing leadership group that promotes ownership, innovation, and continuous improvement.
• Take ownership of financial outcomes, including budgeting, forecasting, and long-range planning to protect profitability and support growth.
• Lead commercial expansion efforts by identifying new markets, partnerships, and revenue opportunities to broaden international reach.
• Work with product and commercial stakeholders to influence innovation across wellness, health, coaching, events, and consumer product lines.
• Maintain and grow relationships with investors, partners, customers, and board members.
• Help define the company structure and operating approach alongside the Founder during the transition phase.
• Improve systems, processes, and cross-functional coordination to raise operational effectiveness.
• Act as the cultural leader of the organization, reinforcing values and alignment across the business.

Candidate profile

The ideal candidate will bring proven senior executive leadership experience, strong business-building capability, and the ability to lead through scale. Experience in wellness, health, FMCG, consumer goods, or a related lifestyle sector is especially valuable. This role suits someone who combines strategic judgment, commercial instinct, and hands-on leadership in a growth environment.

Requirements

• Background in a senior executive role such as CEO, COO, Managing Director, or Executive Operations Director.
• Proven track record of scaling a business and delivering major revenue growth in a consumer-oriented or product-led setting.
• Strong command of operations, strategy, and finance with the ability to oversee full business performance.
• Experience in wellness, health, FMCG, consumer products, or a closely related lifestyle industry is strongly preferred.
• Demonstrated ability to build, lead, and develop effective teams.
• Strong communication and stakeholder-management skills, including experience working with boards and investors.
• Ability to balance long-term strategic thinking with near-term execution.
• A degree is required; an MBA is strongly preferred.
• Genuine interest in wellness, mindfulness, personal development, or purpose-led consumer brands.
• Comfort working in a fast-moving, entrepreneurial, high-growth setting.

Benefits and additional information

• Executive compensation package with base pay, bonus, and a long-term incentive plan (LTIP).
• Chance to lead a high-growth global consumer wellness brand at a pivotal stage of expansion.
• Senior role with substantial autonomy and strategic influence.
• Flexible work setup with international exposure and remote eligibility for the UK, EU, US, and CA.
• Opportunity to collaborate closely with a Founder moving into a Chairman role.
• Mission-driven culture centered on wellness, mindfulness, and positive global impact.
• Long-term potential tied to meaningful business growth and value creation.
• Collaborative executive environment with direct access to investors and key stakeholders.

Application and hiring process

This role is shared on behalf of a partner company, which handles applications and all next steps. Applications are assessed through an AI-supported matching process that compares candidates against the role’s core requirements before a shortlist is sent to the hiring company. Final hiring decisions, interviews, and assessments are managed by the partner’s internal team.

Data privacy notice

By applying, you agree that your personal data may be processed to evaluate your candidacy and shared with the hiring employer where relevant. This processing is carried out under legitimate interest and pre-contractual measures, including where applicable GDPR-based rights such as access, correction, deletion, and objection. AI tools may support parts of the recruitment workflow, such as application review, resume analysis, response assessment, and verification checks, but they do not replace human judgment. Final hiring decisions are made by people.