Chief Brand Officer

About the Role

Phifer & Company is conducting an exclusive retained search for a Chief Brand Officer to lead the brand strategy and creative vision of a prestigious global luxury brand poised for its next phase of growth. This unique position offers complete ownership over the brand's strategy, creative direction, communications, and marketing efforts, managing a worldwide team of approximately 70 professionals.

Key Responsibilities

• Develop and maintain global brand strategy and positioning across all categories, regions, and channels, harmonizing the brand's heritage with modern relevance.
• Direct global creative initiatives including campaigns, brand content, and client experiences by collaborating with leading creative talents and agencies.
• Manage global communications and public relations efforts, covering media relations, ambassador programs, and reputation oversight.
• Oversee global marketing strategies and budget allocation, encompassing media, digital/social platforms, and brand events.
• Build and lead a high-performing global team of about 70 individuals spanning creative, communications, PR, and digital sectors.
• Serve as a senior spokesperson and brand ambassador engaging with press, cultural organizations, and critical stakeholders.
• Partner with Merchandising, Retail, and Digital Commerce leadership to align brand strategy with commercial objectives while preserving brand exclusivity.
• Manage a substantial global brand and marketing budget with comprehensive accountability for return on investment and brand health metrics.

Candidate Profile

• A minimum of 15 years of senior leadership experience in brand, marketing, and communications, including over 5 years as a CMO, CBO, or similar role at a top-tier global luxury, premium fashion, or lifestyle brand.
• Demonstrated success in brand development across key international markets including EMEA, APAC, and the Americas.
• A distinctive blend of strong creative sensibility and sharp commercial awareness.
• Experience managing large, distributed teams within complex, matrixed organizations.
• Exceptional presence and professional polish with the ability to represent the brand at the highest public forums.

Additional Information

This search is confidential and offers highly competitive compensation.